Regional Marketing Manager (Fintech)

TL;DR

Regional Marketing Manager (Fintech): Developing and executing the Go-To-Market strategy for North America with an accent on integrated marketing campaigns, account-based marketing, and partner channel development. Focus on winning target accounts, strengthening market presence, and conducting regional market research to align offerings with customer needs.

Location: Must be based in the United States

Company

hirify.global is a leading full-cycle verification platform providing identity and business verification and ongoing monitoring for scalable compliance to over 4,000 clients worldwide.

What you will do

• Develop and execute a GTM strategy for North America tailored to target industries and accounts.
• Lead and execute regional marketing activities, including field events, content localization, and online/offline campaigns.
• Establish partner channels and cultivate relationships with regional associations and partners.
• Conduct regional research on competitors, market trends, and insights.
• Implement account-based marketing (ABM) strategies in collaboration with sales and marketing teams.
• Conduct co-marketing campaigns with local partners, including webinars, roadshows, and co-branded content.

Requirements

• 8+ years of hands-on marketing experience in a B2B technology environment (IT, fintech, SaaS).
• Deep practical knowledge of the marketing mix and solid expertise in driving ABM tactics.
• Extensive experience in event management, including 3rd party conferences, partner events, and roadshows.
• Demonstrated ability to drive, execute, and analyze the outcomes of integrated marketing programs.
• Solid project management skills and exceptional interpersonal, communication, presentation, and problem-solving skills.
• English: C1 (native or fluent) required.
• Must be based in the United States.

Nice to have

• Spanish language proficiency is a plus.

Culture & Benefits

• Remote-first, trust-based culture with true flexibility in working hours.
• Extra time off: birthday holiday, 10 personal days, 7 sick days without paperwork, and additional Christmas/New Year holidays.
• Work that matters: building a secure, accessible, and inclusive digital world.
• Fair and transparent compensation benchmarked to the market.
• Opportunities for professional growth with clear goals, open feedback, and personal development plans, covering role-specific events.
• Truly global team with team offsites a few times a year, fully covered.
• Provision of necessary tools and hardware to do work well.
• Friendly, open, and kind team culture that welcomes individuality and different perspectives.

Hiring process

• TA screening
• Interview with Demand Generation Director
• Assignment
• Final Interview with CMO