Performance Marketing Manager (Mobile User Acquisition) (Igaming)

TL;DR

Performance Marketing Manager (Mobile User Acquisition) (Igaming): Plan, launch, and optimize paid user acquisition campaigns across Meta, TikTok, Snapchat, and StackAdapt, focused on driving high-quality mobile installs and first-time deposits with an accent on creative strategy and testing, continuously optimize campaigns for cost efficiency, engagement, and revenue. Focus on translating complex data into clear strategic actions and monitoring platform changes.

Location: in-office, full-time (Concord, ON)

Company

Twelvio (a trademark owned by Blazesoft Ltd) is a performance-driven marketing agency helping brands grow through strategy, creativity, and execution.

What you will do

• Plan, launch, and optimize paid user acquisition campaigns across Meta, TikTok, Snapchat, and StackAdapt, focused on driving high-quality mobile installs and first-time deposits.
• Manage and scale 7-figure monthly budgets, ensuring strong ROAS, retention, and user lifetime value.
• Leverage AppsFlyer for event mapping, attribution, and cohort analysis.
• Lead creative strategy and testing and collaborate with the art team to produce high-performing static and video assets based on data insights.
• Build and refine tracking and reporting frameworks for visibility across all acquisition funnels.
• Explore new growth opportunities through programmatic, influencer, and emerging ad networks.

Requirements

• 4+ years of hands-on experience in performance marketing / user acquisition across Meta, TikTok, Snapchat, and StackAdapt.
• Proven ability to manage and optimize large-scale budgets (7 figures annually) with measurable performance impact.
• Deep expertise in campaign optimization, bid strategy, audience segmentation, and conversion rate improvement.
• Strong understanding of mobile app acquisition, AppsFlyer tracking, and post-install event optimization.
• Experience collaborating closely with creative and motion teams on ad concepts and iterations.
• Strong analytical mindset and excellent understanding of A/B testing, ROAS optimization, FTD-focused funnels.

Nice to have

• Experience in iGaming is preferred.
• Familiarity with server-to-server (S2S) setups and campaign event tracking.
• Hands-on experience integrating AppsFlyer, Meta Pixel, or TikTok Events API.
• Strong creative sense combined with performance-first mindset.

Culture & Benefits

• A high-impact role in a fast-scaling global company.
• Competitive compensation and performance-based bonus structure.
• Direct collaboration with senior leadership and creative teams.
• Access to premium ad tech like AppsFlyer , Meta Business Suite, TikTok Ads Manager, and StackAdapt.
• A creative, analytical, and growth-oriented work culture.