Influencer Marketing Manager (iGaming)

TL;DR

Influencer Marketing Manager (iGaming): Developing and executing influencer and creator strategies across platforms like TikTok, Instagram, YouTube, and Twitch with an accent on driving measurable results and managing key relationships. Focus on identifying priority markets, negotiating deliverables, tracking performance, and ensuring brand safety and compliance.

Location: Full time in office role based in Vaughan, ON, Canada

Company

Twelvio (a trademark owned by hirify.global Ltd) is a performance-driven marketing agency helping brands grow through strategy, creativity, and execution.

What you will do

• Develop influencer and creator strategies that support overall marketing and growth goals across multiple brands.
• Source, evaluate, and onboard creators and digital partners who fit brand guidelines and target audiences.
• Manage day-to-day relationships with creators, agencies, talent managers, and other partners.
• Brief creators, review and approve content, and coordinate timelines with Social Media, CRM, and Design teams.
• Track performance of influencer and partner campaigns, produce regular reports, and test/iterate on messaging and partner mix.
• Ensure all influencer and partner activity follows platform rules, advertising guidelines, including proper disclosures, and partner with Legal/Compliance where needed.

Requirements

• Bachelor’s degree in Marketing, Communications or a related field, or equivalent experience.
• Proven experience in influencer, creator, or digital partnership marketing, ideally in gaming, entertainment, or iGaming.
• Strong understanding of social platforms and creator ecosystems.
• Hands-on experience managing creator or influencer campaigns from brief to reporting, including contracts, tracking, and payments.
• Comfortable working with data, setting KPIs, and using analytics tools to evaluate performance.
• Excellent written and verbal communication skills in English and strong relationship building skills.
• Strong organizational skills and the ability to manage multiple campaigns and stakeholders at the same time.
• Genuine interest in gaming and online communities and an understanding of gaming culture and trends.

Nice to have

• Experience working with influencer or creator platforms and partnership management tools.
• Experience in performance-driven campaigns (CPI, CPA, ROAS or similar).
• Experience in regulated or sensitive industries where compliance and brand safety are important.

Culture & Benefits

• Competitive salary and performance-based bonuses.