Media Buyer (iGaming)

TL;DR

Media Buyer (iGaming): Planning, launching, and optimizing paid user acquisition campaigns across various platforms to drive high-quality mobile installs and first-time deposits with an accent on managing 7-figure monthly budgets, ensuring strong ROAS, retention, and user lifetime value. Focus on leveraging AppsFlyer for event mapping and attribution, leading creative strategy, and executing structured A/B testing frameworks.

Location: in-office, full-time (Concord, ON, Canada)

Company

Twelvio (a trademark owned by Blazesoft Ltd) is a performance-driven marketing agency helping brands grow through strategy, creativity, and execution.

What you will do

• Plan, launch, and optimize paid user acquisition campaigns across Meta, TikTok, Snapchat, and StackAdapt.
• Manage and scale 7-figure monthly budgets, ensuring strong ROAS, retention, and user lifetime value.
• Leverage AppsFlyer for event mapping, attribution, and cohort analysis.
• Lead creative strategy and testing, collaborating with the art team to produce high-performing assets.
• Execute a structured A/B testing framework to identify winning audiences, placements, and creatives.
• Continuously optimize campaigns for cost efficiency, engagement, and revenue in real time.

Requirements

• 4+ years of hands-on experience in media buying/performance marketing across Meta, TikTok, Snapchat, and StackAdapt.
• Proven ability to manage and optimize large-scale budgets (7 figures annually) with measurable performance impact.
• Deep expertise in campaign optimization, bid strategy, audience segmentation, and conversion rate improvement.
• Strong understanding of mobile app acquisition, AppsFlyer tracking, and post-install event optimization.
• Experience collaborating closely with creative and motion teams on ad concepts and iterations.
• Strong analytical mindset and excellent understanding of A/B testing, ROAS optimization, and FTD-focused funnels.

Nice to have

• Experience in iGaming.
• Familiarity with server-to-server (S2S) setups and campaign event tracking.
• Hands-on experience integrating AppsFlyer, Meta Pixel, or TikTok Events API.

Culture & Benefits

• A high-impact role in a fast-scaling global company.
• Competitive compensation and performance-based bonus structure.
• Direct collaboration with senior leadership and creative teams.
• Access to premium ad tech including AppsFlyer, Meta Business Suite, TikTok Ads Manager, and StackAdapt.
• A creative, analytical, and growth-oriented work culture.