Director, Mixed Methods Ux Researcher (Brands)

TL;DR

Director Mixed Methods UX Researcher (AI): Leading vision, strategy, and execution of mixed-methods research initiatives across a diverse product portfolio with an accent on evidence-based product strategy and customer-centric innovation. Focus on mentoring research teams, integrating AI/ML methodologies, and influencing product direction at scale to shape the future of global travel.

Location: Must be based in the United States (Seattle or Austin)

Salary: $224,000–$313,500 (potential to reach $358,500)

Company

hirify.global is a global leader in travel technology, powering brands that design cutting-edge solutions to make travel smoother and more memorable for everyone.

What you will do

• Lead and execute large-scale, mixed-methods UX research initiatives to inform product vision and strategy.
• Develop and drive research roadmaps aligned with business goals, customer needs, and technical feasibility.
• Mentor and manage a team of UX researchers, fostering a culture of evidence-based decision-making.
• Collaborate with cross-functional partners to synthesize insights and shape product innovation.
• Champion best practices for integrating AI-driven systems and applying AI/ML concepts to real-world products.
• Advocate for the customer voice at an organizational level to ensure research impact.

Requirements

• Bachelor’s degree in HCI, Psychology, Sociology, or a related field.
• 10+ years of professional UX research experience, including both qualitative and quantitative methods.
• Proven leadership in delivering research for complex, large-scale products.
• Demonstrated ability to lead teams and set strategic research direction.
• Experience with AI-driven systems and applying AI/ML concepts.
• Experience in cross-cultural research or product globalization.

Nice to have

• Advanced degree in a relevant field.
• Expertise in brand tracking, market segmentation, and affinity modeling.
• Experience architecting robust research frameworks that drive business impact.

Culture & Benefits

• Comprehensive medical, dental, and vision insurance packages.
• Generous paid time off, parental leave, and flexible work model.
• Wellness and travel reimbursements with exclusive travel discounts.
• Career development resources and ongoing learning opportunities.
• Collaborative environment recognized for award-winning culture and diversity.