Director, Mixed Methods Ux Researcher (Brands)

TL;DR

Director, Mixed Methods UX Researcher (Brands): Leading mixed-methods user experience (UX) research initiatives to inform product vision, strategy, and design decisions across multiple brands with an accent on integrating qualitative and quantitative insights. Focus on shaping product development and innovation, championing best practices for integrating AI-driven systems, and ensuring UX research impacts product strategy and execution.

Location: Must be based in Seattle, WA, USA.

Salary: $224,000.00 to $358,500.00

Company

hirify.global brands power global travel for everyone, everywhere by designing cutting-edge tech to make travel smoother and more memorable and creating groundbreaking solutions for partners.

What you will do

• Lead and execute large-scale, mixed-methods user experience (UX) research initiatives to inform product vision, strategy, and design decisions across multiple brands.
• Develop and drive research roadmaps, ensuring alignment between business goals, customer needs, and technical feasibility.
• Mentor, inspire, and manage a team of UX researchers from both Qualitative and Mixed Methods backgrounds, fostering a culture of evidence-based decision making and continuous improvement.
• Collaborate with cross-functional partners, synthesizing qualitative and quantitative insights to shape product development and innovation.
• Champion best practices for integrating AI-driven systems, tools, or workflows and applying AI/ML concepts to real world products.
• Advocate for the voice of the customer at the organizational level, ensuring that UX research impacts product strategy and execution.

Requirements

• Bachelor’s degree in Human-Computer Interaction, Psychology, Sociology, a related field, or equivalent professional experience.
• 10+ years of relevant professional UX research experience, including both qualitative and quantitative methods.
• Proven leadership in designing and delivering research for complex products and services at scale, with demonstrated domain expertise.
• Demonstrated ability to lead teams, set research strategy, and influence product direction across multiple business units or domains.
• Familiarity with AI-driven systems, tools, or workflows and applying AI/ML concepts to real world products.
• Experience in cross-cultural research or globalization of products and brands.

Nice to have

• Advanced degree in a relevant field.
• Robust knowledge and expertise connecting attitudinal and behavioral data to uncover deep customer needs and inform brand positioning.
• Familiarity with brand tracking, market segmentation, and affinity modeling, either hands on or working in collaboration.
• Experience operating global research programs at scale and architecting robust research frameworks that drive business impact.
• Expertise in integrating AI/ML-enabled research methodologies and safely incorporating new technologies into research practice.

Culture & Benefits

• Full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources.
• Wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.
• Named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.