B2B Marketing Analytics Director

TL;DR

B2B Marketing Analytics Director: Leading and managing the B2B marketing analytics team to drive growth and maximize revenue by leveraging data for strategic insights and demand generation. Focus on unifying B2B marketing funnel concepts, optimizing marketing performance and ROI through data storytelling, and evaluating analytics tools and AI-driven insights.

Location: Hybrid in São Paulo, Brazil. The company offers flexible hybrid and full remote options, with the model for this role discussed during hiring. A home office stipend and monthly flexible work allowance are provided.

Company

hirify.global (formerly Gympass) is a corporate wellness platform headquartered in NYC, connecting employees to fitness, mindfulness, therapy, nutrition, and sleep partners through one subscription.

What you will do

• Lead and manage the B2B marketing analytics team, fostering their development.
• Drive targeted initiatives and strategic decisions through localized data insights.
• Partner with the Sales team to align marketing and sales objectives, accelerating the pipeline.
• Define and unify B2B marketing funnel concepts and measure performance impact on revenue.
• Deliver executive-level reports with actionable insights for senior leadership.
• Evaluate and implement marketing analytics tools and leverage AI for campaign optimization.

Requirements

• Fluent English is mandatory.
• Previous experience in marketing analytics within a B2B SaaS environment, with a leadership/management role.
• Bachelor's or Master's degree in Business, Analytics, Engineering, or related quantitative field.
• Strong experience in data analysis and interpretation, understanding the B2B lead-to-revenue funnel.
• Proficiency in data visualization (Tableau, Looker), web analytics (Google Analytics, Amplitude), and MarTech (Salesforce, HubSpot).
• Proven ability to influence strategy through data storytelling and familiarity with AI use cases/models.

Culture & Benefits

• Flexible work model (hybrid for this role) with home office stipend and allowance.
• Comprehensive wellbeing benefits including hirify.global Gold plan, health, dental, and life insurance.
• Generous paid time off, including annual leave, tenure-based extra days, and birthday day off.
• 100% paid parental leave and extended maternity leave.
• Strong focus on personal and career growth and development.
• Supportive, flexible, and inclusive culture focused on employee wellbeing.