ABM Manager (Brand & Marketing)

TL;DR

ABM Manager (Marketing): Shaping and executing integrated marketing strategies that drive growth and engagement across key accounts, markets, and brand initiatives with an accent on thought leadership and demand generation. Focus on aligning marketing activity with business priorities and delivering compelling value propositions.

Location: UK Wide, United Kingdom. Offices in London, Birmingham, Manchester, Bristol.

Company

BT is a global leader for secure connectivity and collaboration platforms for businesses of all shapes and sizes.

What you will do

• Develop and deliver integrated marketing plans for accounts, markets, and brand initiatives.
• Collaborate with sales, product, insights, and partner teams to identify business challenges.
• Lead the planning, execution, and optimisation of multi-channel marketing campaigns.
• Act as a subject-matter expert for AMB marketing, sharing best practice and building knowledge hubs.
• Provide sales enablement support, developing content and resources that help sales teams convert leads.
• Monitor and report on marketing performance, ROI, and pipeline impact, using insights to drive continuous improvement.

Requirements

• Comprehensive understanding of marketing principles, campaign management, and digital channels.
• Strong commercial acumen, able to align marketing activity with business objectives.
• Advanced stakeholder management and collaboration skills.
• Strategic thinking and leadership, able to plan, execute, and optimise integrated marketing programmes.
• Analytical and problem-solving skills, using data and insights to inform decisions.
• Excellent communication and influencing skills.

Culture & Benefits

• Be part of an organisation that celebrates difference, fosters innovation and provides you with opportunities to be your best.
• Be part of a diverse and multi-skilled team that makes a significant impact to society.
• Flexible working options available.