ABM Manager (Brand & Marketing)

TL;DR

ABM Manager (Brand & Marketing): Shapes and executes integrated marketing strategies that drive growth and engagement across key accounts, markets, and brand initiatives with an accent on thought leadership, demand generation, and go-to-market activity. Focus on generating leads, new contacts, opportunities, and revenue to support sales targets through targeted, insight-driven programmes and ensuring alignment with business priorities.

Location: UK Wide, United Kingdom, with offices in London, Birmingham, Manchester, Bristol.

Company

hirify.global is a flagship business brand with over 175 years of heritage, serving 1.2 million business customers internationally as a global leader for secure connectivity and collaboration platforms.

What you will do

• Develop and deliver integrated marketing plans aligned with business priorities and commercial objectives.
• Collaborate with sales, product, insights, and partner teams to build value propositions and solutions.
• Lead the planning, execution, and optimisation of multi-channel marketing campaigns using data and insights.
• Design and deliver thought leadership content, case studies, and use cases showcasing BT’s ABM offering.
• Provide sales enablement support by developing content and resources to help sales teams convert leads.
• Monitor and report on marketing performance, ROI, and pipeline impact to drive continuous improvement.

Requirements

• Comprehensive understanding of marketing principles, campaign management, and digital channels.
• Strong commercial acumen to align marketing activity with business objectives and measure impact.
• Advanced stakeholder management and collaboration skills.
• Strategic thinking and leadership abilities for integrated marketing programmes.
• Analytical and problem-solving skills, leveraging data and insights for decisions.
• Excellent communication and influencing skills to build relationships and present compelling value propositions.

Culture & Benefits

• Committed to building a diverse, inclusive, and authentic workplace where everyone can thrive.
• Offers flexibility for job share partnerships, reduced hours, or other flexible working arrangements.
• Provides reasonable adjustments for the selection process if required.
• Focuses on leading inclusively, owning outcomes, delivering for customers, and commercial savvy.
• Encourages a growth mindset and building future-ready teams.