Performance Marketing Creative Strategist (Ecommerce)

TL;DR

Performance Marketing Creative Strategist (Ecommerce): Leading the direction of short-form, high-impact content across paid channels, fusing brand storytelling with data-driven performance. Focus on turning performance insights into creative direction, from writing hooks and scripts to storyboarding concepts, for new customer acquisition in a D2C/Ecommerce environment.

Location: Flexible remote-first working setup, with a requirement to be accessible to London for ad-hoc shoots/events etc.

Salary: £45,000–£65,000

Company

A fast-scaling consumer brand at the forefront of innovation and science-led wellness, expanding into new markets.

What you will do

• Lead the direction of short-form, high-impact content across paid channels.
• Fuse brand storytelling with data-driven performance.
• Turn performance insights into creative direction (writing hooks, scripts, storyboarding).
• Collaborate across marketing, content, design, and performance teams for a cohesive paid ad strategy.
• Deliver creative work at pace to grow brand awareness and engagement.

Requirements

• Blend creative ideation with data-led thinking in a performance-driven environment.
• Experience in D2C/Ecommerce (non-negotiable).
• Confidence in translating performance insights into clear creative recommendations.
• Strong understanding of performance metrics (particularly Meta/TikTok).
• Ability to craft scroll-stopping ads with emotional hooks and smart CTAs.
• Requirement to be accessible to London for ad-hoc shoots/events etc.

Culture & Benefits

• Flexible remote-first working setup.
• Autonomy and ownership within a growing creative team.
• Opportunity to shape the video identity of a high-growth brand.