TL;DR
Display Marketing Manager: Managing and optimizing display advertising campaigns across various platforms with an accent on data-driven decision-making and retargeting strategies. Focus on creative ideation, A/B testing, and continuous performance improvement for an online car dealer.
Location: Hybrid, based in Germany, Berlin, with working from home options.
Company
Autohero, part of the hirify.global, is Europe’s largest independent used car dealer, revolutionizing how customers find and buy cars with a unique online and offline presence.
What you will do
- Set up, manage, and optimize display campaigns on Programmatic Advertising Platforms (DV360, Trade Desk), Native platforms (Taboola, Outbrain, Criteo), and GDN, including retargeting strategies.
- Ideate and brief creative concepts, collaborating with design to produce engaging ad assets.
- Conduct A/B tests and analyze results to drive continuous improvement in campaign performance.
- Monitor and report on key metrics, providing actionable recommendations for optimization.
- Stay up to date with platform updates, trends, and best practices in display advertising.
- Work closely with senior team members and other departments to align on strategy and execution.
Requirements
- 3+ years’ experience in display advertising (GDN, Native, Programmatic), including retargeting.
- Strong analytical skills and experience with campaign reporting and optimization.
- Creative flair and experience collaborating with designers or content creators.
- Hands-on experience with A/B testing and performance analysis.
- Highly organized, detail-oriented, and eager to learn and grow.
- Fluent in English is a must, and another European language is a big plus.
Culture & Benefits
- Dedicated education budget for online courses, conferences, and trainings.
- Truly international and diverse working environment with over 90 nationalities.
- Discounts on well-known brands and special offers on used cars.
- Working from home options and flexible working hours.
- 30 days of vacation.
- Free access to Headspace for mental well-being.
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