Creative Director, Media & Platform Innovation (Adtech)

TL;DR

Creative Director, Media & Platform Innovation (Adtech): Translating high-level brand concepts into innovative, platform-specific, and social-first media activations for Google in the German market with an accent on driving cultural impact through native content ecosystems on platforms like TikTok, Instagram, and YouTube. Focus on operationalizing new media trends like AI-generated content, ensuring platform-ready quality control, and challenging traditional creative executions to align with modern media consumption behaviors.

Location: Hybrid, based in Düsseldorf, Germany. Fluency in German is essential.

Company

hirify.global is WPP’s global media collective, using creativity to build better futures and offering the best platform, people, and partners for growth.

What you will do

• Translate high-level brand concepts into innovative, platform-specific, and social-first media activations.
• Lead Social-First thinking to ensure a native, authentic, and culturally potent presence on platforms like TikTok, Instagram, and YouTube.
• Operationalize new media trends, including AI-generated content, turning cool tech into tangible media opportunities.
• Act as a guardian of "Platform-Readiness," optimizing content for algorithms and user mindsets across specific channels.
• Serve as a strategic sparring partner to clients and partners, challenging execution plans for bespoke, behavior-led executions.
• Collaborate with Strategy, Media Planning, Activation, and Creative Futures teams, inspiring and mentoring the unit.

Requirements

• Possess a "Hybrid" DNA, blending creative acumen with data and platform expertise.
• Bring 8+ years of experience with a heavy emphasis on Social Media, Digital Content, and Innovation.
• Demonstrate a proven track record of dissecting "Master Creative Concepts" into platform-specific narratives that drive engagement.
• Exhibit seniority and confidence to respectfully challenge execution plans with Executive Creative Directors and CMOs.
• Be tech and AI curious, actively using tools like Midjourney, ChatGPT, or Gemini for prototyping and content generation.
• Fluency in both German and English (written and spoken) is absolutely essential.

Nice to have

• A confident, out-of-the-box thinking, and innovative mindset.

Culture & Benefits

• Benefit from flexible working hours & remote work options, with compensation for overtime.
• Enjoy 30 vacation days plus one flexible day, in addition to December 24th and 31st being free.
• Prioritize your health with health benefits, attractive retirement plans, and Mental Health Awareness Days.
• Develop yourself through diverse training opportunities and internal career programs within the WPP network.
• Access employee discounts and other highlights such as the Job Ticket, Wellhub, or the Job Bike.
• Work in an environment committed to diversity, equal opportunities, and a culture of respect where everyone belongs.