Strategy Director (B2B Marketing)

TL;DR

Strategy Director (B2B Marketing): Leading strategic initiatives across multiple workstreams for high-growth accounts with an accent on developing multi-year marketing platform visions and crafting compelling strategic assets. Focus on understanding complex business models, identifying emerging industry trends like AI, and facilitating strategic workshops with cross-functional client teams.

Location: Calgary, Canada (Hybrid - minimum 3 days a week in office)

Company

hirify.global is an agency partner for strategic, high-growth accounts.

What you will do

• Lead strategic work across multiple workstreams, balancing big-picture thinking with execution.
• Develop and own strategic narratives for brand campaigns, messaging, and digital experiences, building multi-year marketing platform visions.
• Create strategic assets like messaging guides, audience personas, and research frameworks.
• Partner with client leadership to understand business models, competitive positioning, and market dynamics.
• Identify emerging technology and AI trends, providing strategic POVs on their impact.
• Facilitate strategic workshops with cross-functional client and internal teams.
• Mentor junior strategists and manage complex client relationships as a trusted advisor.

Requirements

• 6+ years of experience in integrated strategy and campaign development.
• 2+ years in a senior strategic role, managing client relationships and leading cross-functional teams.
• Expertise in B2B marketing strategy and enterprise marketing platforms, tools, and ecosystems.
• Breadth of knowledge across brand strategy, digital marketing, web/digital experience, and ideally performance marketing/analytics.
• Exceptional client management, facilitation, and workshop leadership skills.
• Strong analytical, critical thinking, and data-driven approach.
• Curiosity about business strategy, emerging technology trends (particularly AI), and their intersection with marketing.
• English: B2 required
• Location: Must work from the Calgary office a minimum of 3 days a week.

Nice to have

• Experience collaborating with performance marketing teams.
• Experience in highly technical/platform-driven client environments.

Culture & Benefits

• Global maternity and parental leave.
• Competitive benefits packages, including vacation, compassionate leave, and sick days.
• Access to online services for families and new parents.
• Summer Fridays (off at 3:00 PM local time every Friday).
• Diversity and Inclusion Board with 12 affinity groups.
• Internal learning and development programs.
• Enterprise-wide employee discounts.

Hiring process

• hirify.global uses artificial intelligence in recruitment to enhance job postings and filter keywords.
• Human review remains central, and all hiring decisions are made by the team.