Director of Growth (AI)

TL;DR

Director of Growth (AI): Developing and executing marketing strategy to drive user growth for a generative AI platform with an accent on go-to-market approach and leveraging design, technology, and culture. Focus on pioneering bold, creative growth strategies and laying the marketing foundation for a category-defining product.

Location: On-site in Toronto or New York City

Company

hirify.global is a fast-growing AI startup building proprietary generative media models and AI-native creative workflows to make world-class design accessible.

What you will do

• Develop and execute comprehensive marketing strategies to drive user growth.
• Define and implement the go-to-market approach for a generative AI platform.
• Engage with influencers and strategic partners to expand brand visibility.
• Operate with high ownership and urgency within a fast-moving, collaborative team.
• Pioneer creative growth strategies at the intersection of technology, design, and culture.

Requirements

• More than 5 years of experience in marketing, ideally as an early marketing hire at an early-stage startup.
• Proven success in driving growth through innovative marketing strategies.
• Strong understanding of SEO, email marketing, digital marketing, and content creation.
• Proficiency with analytics platforms and marketing automation tools.
• Excellent communication and leadership skills with a proactive approach.
• Experience managing contractors or freelancers for marketing execution.

Culture & Benefits

• Competitive compensation and equity.
• 4 weeks of vacation.
• Comprehensive health, vision, and dental coverage.
• RRSP/401(k) with employer match up to 4%.
• Top-of-the-line tools and tech.
• Daily in-office lunches and dinners at Toronto HQ.
• Culture of learning, growth, curiosity, and bold thinking.
• High ownership, deep collaboration, and mentorship in a flat team structure.