Email & CRM Marketing Specialist

TL;DR

Email & CRM Marketing Specialist: Building, launching, and optimizing highly personalized, data-driven email campaigns across subscription SaaS products with an accent on segmentation, A/B testing, and automated workflows. Focus on developing personalized strategies, improving internal email systems, and driving user activation, engagement, retention, and reactivation.

Location: Remote (globally available), with offices in the United States, Poland, Romania, or Ukraine available for those who prefer in-person or hybrid work.

Company

hirify.global is a global SaaS technology company developing no-code workflow automation, electronic signature, and document management solutions for over hundreds of millions of users worldwide.

What you will do

• Configure and execute email campaigns, including segmentation and A/B testing, using an in-house ESP.
• Build and manage advanced audience segments and multi-step automated workflows based on user behavior.
• Track, analyze, and optimize campaign performance through dashboards and key metrics.
• Own and continuously improve the internal email system to enhance usability and efficiency.
• Develop data-driven, personalized email strategies that drive engagement and retention.
• Collaborate cross-functionally with Product, Data, Engineering, Marketing, and leadership.
• Support the evolution of email marketing into an AI-driven, scalable function.

Requirements

• 3+ years of experience in email marketing, CRM, or lifecycle marketing.
• Experience working with data, SQL.
• Experience working with HTML and CSS for building and maintaining email templates.
• Hands-on experience with an ESP or in-house email system for campaign setup, segmentation, and A/B testing.
• Strong analytical skills to track, interpret, and optimize campaign performance.
• Solid understanding of user journeys, behavioral triggers, and lifecycle communication.
• English: B2 or higher required.

Nice to have

• Familiarity with automation and AI-driven tools, or strong interest in applying AI to email marketing.

Culture & Benefits

• Flexible working environment with remote and hybrid options across the globe.
• Competitive compensation, performance-based bonus system, and stock options.
• Investment in professional growth through courses, conferences, and learning resources.
• Comprehensive health and well-being benefits, including health coverage and quarterly Mental Health Days.
• Family-friendly culture with flexibility for parents and company-wide family days.
• Support for charitable initiatives through the hirify.global Care programme.
• Open communication channels, including Q&A sessions with the CEO.