Vp Brand & Product Storytelling

TL;DR

VP Brand & Product Storytelling (Marketing): Build the global hirify.global Bet brand from scratch and own the unifying narrative that connects product innovation, marketing propositions and commercial ambition. Focus on shaping the product roadmap communication and ensuring storytelling drives acquisition, conversion, retention, and LTV.

Location: Hybrid in London, UK

Company

hirify.global is a sports streaming service.

What you will do

• Build and define the global hirify.global Bet brand from scratch.
• Own the hirify.global Bet brand story, ensuring a clear, emotionally engaging and consistent narrative across all markets.
• Translate product innovation, UX, and promotions into compelling customer-facing stories.
• Define and govern brand identity, tone of voice and messaging architecture.
• Act as the strategic connector between Product and B2C Marketing.
• Partner with Performance Marketing to ensure storytelling and propositions drive acquisition, conversion, retention and LTV.

Requirements

• Senior leadership experience in Brand, Product Marketing, or Storytelling within betting, gaming, sports, media, or digital-first businesses.
• Proven experience building or re-founding a brand.
• Exceptional storytelling capability, with a strong portfolio of brand platforms, campaigns, or product launches.
• Ability to translate complex products into simple, emotionally resonant customer stories.
• Experience operating at the intersection of Product, Performance Marketing, and Brand with clear commercial impact.

Culture & Benefits

• Access to hirify.global.
• 25 days’ annual leave (increasing by 3 days after 3 years).
• Private medical insurance.
• Life assurance.
• Pension contributions up to 5%.