Senior Manager, Brand and Campaign

TL;DR

Senior Manager, Brand and Campaign: Leading the strategy, planning, and execution of the core BT brand platform and major campaigns across consumer and business touchpoints with an accent on creative excellence and multi-channel activation. Focus on pioneering new experiential campaigns, developing content capabilities, and transforming production with AI techniques.

Location: Hybrid (3 days in office, 2 days remote) in London, United Kingdom

Company

hirify.global is the world’s first telco, home to UK brands like BT, EE, Openreach, and Plusnet, focused on transforming digital infrastructure and customer experience.

What you will do

• Develop and socialise the core brand creative platform across consumer and business channels.
• Oversee all brand creative to ensure campaigns meet group, brand, and commercial objectives.
• Lead the strategic development and execution for core ATL campaigns.
• Develop bespoke, channel-specific strategies and execution plans for Social.
• Identify opportunities for real-world experiential campaigns that extend core campaigns.
• Manage the advertising production budget and relationships with internal and external agencies.

Requirements

• Significant experience managing multi-million pound brand creative budgets (£10M+).
• Proven experience leading and managing successful ATL Brand and experiential campaigns across all channels.
• Experience driving brand presence across the comms funnel with engaging content strategies.
• Strategic brand application in business and consumer contexts.
• Extensive skills and experience in campaign production, including innovative AI techniques.
• Proven leadership skills, ability to influence senior stakeholders, and exceptional communication.

Culture & Benefits

• Annual on-target bonus of 15% (personal and company performance based).
• Private healthcare for you and your family.
• £5500 car or cash allowance.
• BT Pension scheme with a minimum 5% employee and 10% BT contribution.
• 25 days annual leave plus 8 bank holidays, with options to buy more.
• Enhanced Family Leave policy (18 weeks at full pay) and women’s health support from January 2025.