Director, Revenue Marketing

TL;DR

Director, Revenue Marketing (Fintech): Developing and executing strategies to drive brand awareness, engagement, and demand generation, fueling the sales pipeline. Focus on optimizing inbound lead performance, analyzing real-time buyer behavior, and leveraging intent signals for personalized marketing outreach.

Location: Onsite in London, United Kingdom

Company

hirify.global is a global fintech leader empowering CFOs and finance teams with cloud-based treasury, payments, and risk management solutions, managing $15 trillion in payments annually.

What you will do

• Develop and execute demand generation strategies informed by real-time buyer signals, moving away from static campaigns.
• Identify and prioritize buying readiness signals and apply them to the ideal customer profile (ICP).
• Collect, interpret, and analyze data from multiple sources to identify buyer intent signals.
• Craft tailored messages and campaigns that resonate with specific customer needs at the right moment.
• Manage signal-tracking and marketing automation tools to enable proactive engagement.
• Collaborate with sales teams to synchronize outreach efforts based on shared buyer signals and intent.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field.
• 10+ years of progressively responsible experience in demand generation with at least 5 years experience leading teams.
• Strong analytical skills with the ability to work with large datasets to find meaningful patterns.
• Experience with marketing automation platforms and CRM systems (Salesforce strongly preferred).
• Deep understanding of how to personalize content and messaging at scale.
• Excellent communication skills to collaborate with sales and other teams.

Culture & Benefits

• Opportunity to think big, innovate, embrace change, and challenge the status quo.
• Focus on putting customers’ needs first and delivering high value.
• Culture of integrity, personal responsibility, honesty, respect, trust, and transparency.
• Work as one team, driven by common goals and shared successes.
• Strive for excellence while enjoying new challenges and continuous improvement.
• Comprehensive compensation package, including health, welfare, and wellbeing benefits.