Senior Manager, Full Funnel Marketing (Acquisition & Onboarding)

TL;DR

Senior Manager, Full Funnel Marketing (Acquisition & Onboarding): Leading innovative marketing strategies for customer acquisition and onboarding within a Customer Lifecycle Management framework, with an accent on driving high-quality growth and building lifetime value. Focus on implementing CLM plans, experimenting with new routes to market, and leading agile pods for marketing execution.

Location: Hybrid, requiring 40% office attendance (two days per week) in London, Bristol, Chester, or Halifax, UK.

Salary: £78,098 - £91,880

Company

hirify.global is a leading UK business focused on diversity, equity, and inclusion, building the future of finance.

What you will do

• Lead the execution of Customer Lifecycle Management (CLM) marketing strategies for customer acquisition and onboarding.
• Drive the implementation of CLM, focusing on growth in priority customer segments and understanding performance levers.
• Lead, innovate, and ensure exceptional delivery of growth initiatives across the full marketing stack.
• Stay abreast of market trends, experiment with new routes to market, and leverage new data and technology.
• Lead agile pods to tackle key marketing challenges and ensure smooth transition of successful campaigns.
• Inspire and nurture the marketing team, fostering a culture of excellence.

Requirements

• Proven experience in designing and delivering successful acquisition marketing plans and multi-channel campaigns.
• Strong commercial acumen and experience managing large-scale marketing budgets.
• Deep knowledge of traditional and emerging media channels.
• Experience operating in large complex organizations and managing stakeholder expectations.
• Advocate for agile ways of working and servant leadership.
• English B2 proficiency.

Culture & Benefits

• Commitment to diversity, equity, and inclusion, with goals on diversity in senior roles.
• Provides reasonable workplace adjustments for colleagues with disabilities.
• Generous pension contribution of up to 15%.
• Annual bonus award and share schemes.
• Flexible benefits package and 30 days’ holiday plus bank holidays.
• Range of wellbeing initiatives and generous parental leave policies.