Digital Marketing Manager (iGaming)

TL;DR

Digital Marketing Manager (iGaming): Leading the local brand proposition and campaign direction for the French market, driving customer acquisition and engagement through data-driven digital marketing strategies. Focus on managing performance marketing, optimizing paid media campaigns, and building market presence for a leading interactive sports betting brand in France.

Location: Hybrid (Paris, France)

Company

hirify.global Bet is a growing brand in the interactive sports betting and gaming market, combining premium sports content, data-driven marketing, and responsible gaming.

What you will do

• Define and own the local brand proposition and campaign strategy for the French market.
• Plan, develop, and execute creative, multi-channel digital marketing campaigns to drive growth.
• Lead performance marketing across paid media, SEO, affiliates, social, display, and email.
• Manage and optimise paid media campaigns, ensuring efficient budget allocation and strong ROI.
• Collaborate with content, design, and CRM teams to deliver engaging, localised marketing assets.
• Monitor market, consumer, and competitor trends to identify growth opportunities.

Requirements

• 3+ years’ experience in digital marketing, ideally within sports, entertainment, or gaming/betting.
• Strong experience in performance marketing and paid media with a data-driven mindset.
• Proven ability to manage multi-channel acquisition and engagement campaigns.
• Commercial focus with a passion for driving growth, ROI, and revenue outcomes.
• Strong written and verbal communication skills in English are required.
• This role is based in Paris, France, with a hybrid work model.

Culture & Benefits

• Opportunity to make an impact in a fast-paced, international environment.
• Commitment to fostering an inclusive environment that values equality and diversity.
• Access to hirify.global content.
• Pension contributions and a healthcare scheme.
• Ability to contribute and have voices heard.