SEO Manager (iGaming)

TL;DR

SEO Manager (iGaming): Defining and driving SEO strategy and organic growth for high-traffic European iGaming websites with an accent on technical SEO, competitive analysis, and strategic roadmap execution. Focus on conducting in-depth technical audits, optimizing link profiles, and implementing a "Test & Learn" culture to adapt to AI's impact on search.

Location: Paris, Copenhagen or London (This is an office-based role requiring regular on-site presence. Full-remote applications will not be considered. Hybrid work model available after onboarding).

Company

hirify.global is a fast-growing international company focused on providing an innovative, transparent, and secure iGaming experience.

What you will do

• Define and drive complete SEO strategy (On-page, Off-page, Technical) tailored for European markets.
• Build and execute an ambitious SEO roadmap in close collaboration with Content Managers and development teams.
• Analyze SERPs, conduct market research, and run competitive benchmarks to identify growth opportunities.
• Participate in UX, CRO and product development guaranteeing SEO performance throughout.
• Monitor and analyze performance (traffic, rankings, conversions) using our tools, and provide clear, actionable reporting to management.
• Act as the go-to SEO expert, actively sharing knowledge and best practices and collaborating with developers, CRO and UX designers.

Requirements

• 3-7 years of confirmed experience in SEO, with a strong technical focus.
• Fluent English (C1 level or higher required) for daily communication and analysis.
• Expert mastery of SEO tools (Semrush, Ahrefs, GSC, GA4, crawlers like Screaming Frog, log analysis tools).
• Advanced proficiency in Excel / Google Sheets (pivot tables, complex analysis).
• Solid knowledge of web languages (HTML/CSS/JS) and their impact on SEO, and proven experience in managing migrations and/or redesigns of high-traffic sites.
• Deep understanding of E-E-A-T concepts and their practical application, especially for YMYL topics, alongside strategic vision for AI's impact on search.

Nice to have

• Knowledge of the iGaming sector or previous experience in highly competitive markets.

Culture & Benefits

• Competitive salary.
• Hybrid work model (up to 3 days/week remote after the onboarding period).
• Personal laptop (PC or Mac of your choice).
• An international, dynamic, and friendly work environment.
• A high-responsibility role with a direct impact on performance.
• A culture of innovation and knowledge-sharing.