Team Lead, Email Marketing & Automation (Marketing Cloud)

TL;DR

Team Lead, Email Marketing & Automation (Marketing Cloud): Defining and executing the strategic vision for lifecycle marketing, CRM programs, and intelligent automation across the lead journey. Focus on driving the adoption of agentic AI technologies to streamline workflows, personalize interactions at scale, and automate decision-making.

Location: Hybrid in Prague (minimum of 2-3 days a week from the office)

Company

hirify.global is a global leader in data privacy and privacy-led marketing solutions.

What you will do

• Define and champion a scalable lifecycle marketing strategy that aligns with business growth, revenue targets, and customer engagement.
• Lead and mentor the Email Marketing & Automation team, ensuring a culture of innovation, ownership, and cross-functional excellence.
• Architect multi-touch lifecycle journeys across the lead funnel: Acquisition, nurturing, conversion and re-activation.
• Oversee the marketing automation infrastructure (Pardot/Salesforce) including logic design, governance, and integration with the broader martech stack.
• Own the automation roadmap and evaluate opportunities within Pardot and adjacent tools—shifting from manual workflows to autonomous, agentic AI-driven systems.

Requirements

• Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in CRM, lifecycle marketing, email marketing, or marketing automation.
• 3+ years in a leadership or team lead role, managing people and cross-functional stakeholders.
• Advanced admin proficiency in Pardot (Salesforce Account Engagement), and Proficient in Salesforce CRM.
• Strong analytical skills with experience in data-driven marketing and A/B testing methodologies.
• Hands-on expertise in segmentation, lead scoring, A/B testing, compliance and enrichment tools.

Culture & Benefits

• Fast-growing, diverse and international team of tech enthusiasts and entrepreneurially-minded.
• Positive, vibrant and inspiring environment that enables everyone to thrive both personally and professionally.
• Flexible working hours, hybrid working and the possibility of workcations.
• Awesome benefits like our personal development budget, job-related language courses and a lot more.