Marketing Program Manager (Seo + Community)

TL;DR

Marketing Program Manager (SEO + Community): Establishing hirify.global's voice in organic channels, focusing on SEO/AEO strategy and community presence. Focus on reducing reliance on paid advertising and building trust with professional English learners in Japan, Korea, and globally.

Location: This is a remote position for candidate who is based in Brazil but outside Rio.

Company

hirify.global is transforming how the world learns English, offering a platform with native English-speaking tutors for real conversations and fluency.

What you will do

• Develop and execute hirify.global's SEO/AEO program to increase organic search visibility and ranking across markets.
• Develop global social media strategy with localized content approaches for different markets and platforms, including Instagram optimization and YouTube expansion plans.
• Build community management frameworks for global platforms, local review sites, and global social channels with culturally relevant messaging.
• Manage SEO content agencies and coordinate with creative teams to produce high-quality, on-brand content at scale.
• Track, analyze, and report on SEO, social, and community performance metrics to measure impact and inform strategy iterations.
• Partner with Growth, Product, and Marketing teams to align content strategy with business goals while monitoring competitive landscape and platform trends in target markets.

Requirements

• 5+ years of experience in SEO, content strategy, or digital marketing with a proven track record of building and scaling organic channels.
• Demonstrated expertise in SEO/AEO strategy, including technical SEO, content optimization, and link-building programs.
• Strong understanding of social media platforms, algorithms, and content strategies across multiple channels (Instagram, YouTube, TikTok, etc.).
• Experience developing and executing content strategies that drive measurable business results.
• Experience managing agencies, freelancers, or content teams to produce high-quality work at scale.
• Native in Portugese and excellent written and verbal communication skills in English

Nice to have

• Familiarity with international or APAC markets, particularly Japan and Korea
• Familiarity with AI tools for content optimization and SEO research
• Experience in language learning, education technology, or subscription businesses
• Knowledge of video content strategy for YouTube, Instagram Reels, and TikTok
• Background managing influencer content programs or creator partnerships