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CRM Executive, Analyst (Fintech)
Описание вакансии
Текст:
TL;DR
CRM Executive, Analyst (Fintech): Developing and implementing CRM strategies to enhance customer engagement and satisfaction for a digital bank with an accent on data analysis, personalized communication, and targeted marketing campaigns. Focus on driving customer retention and loyalty through innovative, data-driven marketing campaigns and ensuring compliance with data protection regulations.
Location: Onsite in London, United Kingdom
Company
operates Marcus, a digital consumer banking business providing online savings products with over 150 years of expertise.
What you will do
- Develop and implement CRM strategies to enhance customer engagement and satisfaction for Marcus by UK.
- Manage and analyze customer data to identify trends, preferences, and opportunities for personalized communication and offers.
- Collaborate with cross-functional teams to ensure seamless customer experiences across all touchpoints.
- Design and execute targeted marketing campaigns to increase customer retention and loyalty.
- Monitor and report on the effectiveness of CRM initiatives using key performance indicators (KPIs).
- Ensure compliance with data protection regulations and company policies when handling customer information.
Requirements
- 2 years of relevant experience in customer relationship management (CRM), preferably within financial services, fintech, or technology sectors.
- Strong project and stakeholder management skills.
- Excellent copywriting, attention to detail, and the ability to balance multiple campaigns.
- Strong analytical skills to interpret customer data and drive strategic insights.
- Proven experience in marketing, with a focus on digital and customer-centric strategies.
- Excellent communication skills to collaborate with cross-functional teams and stakeholders.
Nice to have
- Willingness to explore and adapt to new CRM technologies and systems.
- Experience in using CRM software and tools to optimize customer interactions.
Culture & Benefits
- Commitment to fostering and advancing diversity and inclusion.
- Opportunities for professional and personal growth through training and firmwide networks.
- Access to benefits, wellness, and personal finance offerings.
- Commitment to finding reasonable accommodations for candidates with special needs or disabilities.
- Best-In-Class Benefits.
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