Senior/Staff Product Manager (Marketing Tech)

TL;DR

Senior/Staff Product Manager (Marketing Tech): Taking end-to-end ownership of business outcomes within the web Acquisition Domain for kaufda.de, meinprospekt.de, and bonial.fr with an accent on optimizing web acquisition funnels, increasing SEO visibility in an AI-driven landscape, and enhancing user experience. Focus on laying the foundation for marketing technologies that empower mobile marketing teams and driving the success of all three brands.

Location: Primarily on-site in Berlin, Germany, requiring at least 80% office presence per week. Up to 20% mobile work is allowed from anywhere within Germany. Visa sponsorship is available for candidates outside Germany, and relocation to Berlin is expected if not local.

Company

Bonial, part of Axel Springer SE, is a leading digital advertising partner for offline businesses in Germany and France, connecting millions of users with their favorite shops and brands.

What you will do

• Take end-to-end ownership of business outcomes within the web Acquisition Domain.
• Collaborate with Engineering, Designers, and stakeholders with a focus on SEO to build the right things.
• Translate strategy into clear, prioritized tactics for roadmaps, initiatives, epics, and user stories.
• Identify and prioritize opportunities through data analysis and user/market research.
• Support Inbound and Mobile Marketing teams by optimizing workflows through automation and providing product support in areas such as tracking and attribution.
• Define and monitor KPIs across the acquisition funnel, ensuring a consistent view of progress and impact, and keep stakeholders informed.

Requirements

• Proven experience in driving user acquisition, particularly on large-scale platforms relying on SEO for traffic generation.
• Understanding of common Marketing Technologies (e.g., Google Search Console, Screaming Frog, Adjust, Sistrix).
• Fluent in English.
• Comfortable working in an iterative, experiment-driven environment with an agile mindset.
• Ability to base decisions on data, define measurable goals, and track outcomes across the acquisition funnel.
• Strong problem-solving, prioritization, strategic thinking, and business acumen.
• Practical understanding of AI’s potential and limitations to identify meaningful use cases.

Nice to have

• German and French language skills.
• Hands-on experience with Marketing Technologies.
• Experience integrating and managing headless CMS systems.

Culture & Benefits

• Work in a high-growth, dynamic company leveraging AI and innovative technology.
• Receive strong support for professional development with a feedback culture.
• Be part of a diverse and equal opportunity workplace.
• Access wellbeing benefits, including free access to nilo.health for mental health and contribution to Urban Sports Club.
• Opportunity to engage in sustainability projects with the Green team.
• Enjoy a modern office with Zen Rooms, a fully equipped gym, and a roof terrace.
• Benefit from free lunch, hot and cold drinks, fruit, and snacks at the office.
• Participate in a social culture with regular team events.