Event Marketing Lead (Hospitality)

TL;DR

Event Marketing Lead (Hospitality): Identifying, planning, and executing events to drive revenue and grow Canary’s brand, primarily in the US and Canada with some scope in LATAM. Focus on high-level strategy to on-site execution, coordinating third parties, and building strong cross-functional relationships.

Location: Hybrid, based in New York, San Francisco, or Dallas, USA, with ability to travel up to 20%.

Salary: $130,000 - $160,000 On-Target Earnings (OTE)

Company

hirify.global is a fast-growing SaaS product company leveraging hospitality-specific AI to provide modern software solutions to 20,000+ hoteliers globally.

What you will do

• Lead event strategy for the US and Canada market, and experiment for emerging markets in LATAM.
• Drive demand generation goals by creating events that build leads and pipeline.
• Manage the entire event process, from high-level strategy to on-site execution and logistics.
• Coordinate with third parties and build strong relationships with cross-functional teams (Marketing, Sales, Customer Success, Product).
• Coordinate with Growth, Design, and Content teams on booth graphics, messaging, and pre/post-event outreach.
• Optimize in-booth experiences and swag to drive foot traffic at trade shows and conferences.

Requirements

• 5+ years of event marketing experience.
• Experience driving demand to event programs at a B2B SaaS company.
• BA/BS degree in marketing, communications, PR, or related field.
• Strong project management, detail-orientation, and organizational skills.
• Excellent written and verbal communication.
• Experience with Google Suite, Salesforce (or other CRM), and a project management tool like ClickUp.
• Ability to travel up to 20%.

Culture & Benefits

• Company-wide days off each month to ensure an extended weekend or day off (Canary Days).
• Self Improvement Club with a provided budget for personal goals.
• Professional development chats to foster cross-functional learning across the organization.
• Travel reimbursement for team members to visit offices in New York, San Francisco, or Dallas.
• Personal travel reimbursement in the form of a credit for stays at partner hotels.