CRM Marketing Manager (Gaming)

TL;DR

CRM Marketing Manager (Gaming): Manages and optimizes the CRM platform and develops a comprehensive CRM strategy with an accent on customer engagement, segmentation, personalization, and retention. Focus on utilizing A/B testing, making data-driven recommendations, and staying updated with industry trends to elevate CRM strategies.

Location: Remote globally

Company

hirify.global is a company focused on creating engaging gaming experiences and building strong relationships with its player community.

What you will do

• Manage and optimize the CRM platform for enhanced customer engagement, segmentation, and personalization.
• Develop and implement a comprehensive CRM strategy, including email, web push, and on-site communications.
• Design and execute customer segmentation strategies for relevant and targeted messaging.
• Utilize A/B testing to continuously improve CRM activities' effectiveness.
• Monitor, analyze, and report on the performance of CRM initiatives, providing data-driven recommendations.
• Collaborate with Marketing, Product, and Analytics teams to align CRM activities with overall company goals.

Requirements

• 2+ years of experience in CRM, Retention, or Email Marketing.
• Proficient in using CRM platforms and marketing automation tools.
• Detailed expertise in email, web push, and on-site communication retention strategies.
• Analytical and data-driven, with the ability to interpret customer data and make informed decisions.
• Strong copywriting skills for producing engaging and persuasive content.
• Exceptional communication and interpersonal skills for effective cross-departmental collaboration.
• Results-oriented mindset with a focus on driving measurable improvements in customer retention.
• Continuously seeking opportunities to innovate and improve retention strategies and CRM processes.
• English: Upper-intermediate (B2) required.
• HTML and CSS proficiency required.

Nice to have

• Being well-acquainted with the gaming industry.
• Having a passion for video games (CS ideally).

Culture & Benefits

• Totally remote work with a flexible schedule and no time tracking.
• Provision of necessary work gear.
• Half-year bonus as a nod to shared achievements.
• Health compensation for sports and mental health, paid sick leaves, and 18 days for vacation.
• Covered training, certifications, and English classes.
• Day-offs and gifts on important personal dates.
• Opportunity to collaborate with a professional and supportive team.