Regional Marketing Manager (Fintech)

TL;DR

Regional Marketing Manager (Fintech): Driving market-led and product-focused marketing strategies across the Asia-Pacific region with an accent on regional product positioning, messaging, and Go-To-Market execution. Focus on compelling, locally relevant programs that drive revenue growth, sales effectiveness, and brand impact for diverse APAC market needs.

Location: Hybrid, based in Shanghai or Singapore, serving the Asia-Pacific region.

Company

hirify.global is a global payment solutions provider powering billions of transactions annually for companies like eBay, ASOS, and Uber Eats, with a mission to build the future of fintech.

What you will do

• Shape regional product positioning, messaging, and Go-To-Market execution for APAC markets.
• Lead GTM planning and launch execution for product releases across multiple APAC territories.
• Create tailored regional content, including long-form and short-form materials, reflecting local cultural contexts.
• Partner with Sales and Account Management to drive adoption, upsell, and cross-sell of services.
• Plan and execute integrated marketing campaigns, including events, webinars, and strategic partnerships.
• Conduct competitive analysis and strategic monitoring of APAC industry trends and regulatory developments.

Requirements

• 6–10+ years of experience in Product Marketing, Regional Marketing, or B2B Marketing, ideally within Fintech, Payments, or SaaS.
• Deep understanding of APAC markets with a proven track record of working across diverse cultures.
• Demonstrated ability to develop GTM strategies and high-quality marketing content from scratch.
• Strong experience in Sales Enablement and revenue-focused marketing initiatives.
• Exceptional cross-functional collaboration skills in a fast-paced environment.
• Fluency in English is required.

Nice to have

• Proficiency in additional APAC languages (Mandarin or Japanese).

Culture & Benefits

• Hybrid working model with three days per week in the office to support collaboration and connection.
• Opportunities for real ownership and career-defining growth.
• Work in a fast-moving, performance-obsessed team driven by continuous improvement.
• Supportive and inclusive environment, with resources for accessibility and comfort.