Product Marketing Manager (Fintech)

TL;DR

Product Marketing Manager (Fintech): Owns the strategy and execution of product marketing for a defined portfolio, shaping product positioning, messaging, and go-to-market. Focus on accelerating time to revenue, maximizing product release impact, and driving customer adoption, engagement, and retention through data-driven campaigns.

Location: Hybrid in Chatswood, New South Wales, Australia.

Salary: $140,000–$150,000 AUD + superannuation.

Company

hirify.global is a Fortune 500® brand and commerce leader providing market-leading payment technology solutions through regional sub-brands like Eway and Ezidebit.

What you will do

• Develop and execute comprehensive product marketing and communications strategies.
• Own product positioning, messaging, and value propositions across channels.
• Partner with Product, Sales, and Marketing to deliver effective go-to-market plans.
• Build tools, content, and programs to drive customer adoption, engagement, and retention.
• Lead product launches, feature releases, and ongoing product storytelling.
• Conduct market and customer research to inform audience segmentation and messaging.

Requirements

• Bachelor’s degree in Marketing or a related discipline, or equivalent practical experience.
• 6+ years’ experience in product or B2B marketing, ideally across consumer-facing products, financial services, digital banking, payments, or technology-led businesses.
• Experience operating within large, matrixed organisations.
• Comfortable owning a product marketing portfolio end to end.
• Experience leading cross-functional and matrixed teams.
• Clear communication skills and a collaborative approach.

Nice to have

• Experience launching and scaling products in eCommerce, FinTech or PayTech.
• A strong track record in developing compelling value propositions and product narratives.
• Advanced analytical capability, including pricing, offers and commercial optimisation.
• Pragmatic Marketing certification (or equivalent).

Culture & Benefits

• Values-led environment with a focus on Passion, Care, Accountability, Excellence, and Ingenuity.
• Commitment to Diversity, Equity and Inclusion through a multi-year Oceania program.
• Opportunity to work within a Fortune 500® brand with exposure to high-growth environments.
• Work for a commerce leader powering millions of companies globally.

Hiring process

• Application by submitting CV to the hirify.global careers page.
• Final applicants will be asked to consent to a criminal history check.