Business Operations Applications Administrator (Marketing Cloud/Salesforce)

TL;DR

Business Operations Applications Administrator (Marketing Cloud/Salesforce): Designing, executing, and optimizing marketing and sales processes across Pardot and Salesforce Sales Cloud with an accent on automation, lead management, and CRM optimization. Focus on building and maintaining workflows, managing integrations, and ensuring data integrity to drive business growth.

Location: Remote in the United States, ideally in the East or Central Time Zone

Company

hirify.global is a global multicloud innovator that helps cloud-driven organizations understand and harness the cloud to drive business growth.

What you will do

• Build and manage Pardot workflows, including engagement programs, automated rules, completion actions, landing pages, forms, and email templates.
• Collaborate with sales to ensure lead nurturing aligns with pipeline stages and SLAs.
• Produce detailed campaign performance and attribution reports using Pardot and B2B Marketing Analytics.
• Manage subscriber data, data extensions, and segmentation strategies, ensuring compliance with data protection policies (GDPR, CANSPAM, CPPA).
• Configure and maintain Sales Cloud, including objects, fields, page layouts, validation rules, and process automation using Flows.
• Manage integrations between Marketing Cloud/Pardot and Sales Cloud to ensure seamless data flow and perform ongoing CRM optimization.

Requirements

• Bachelor's Degree in Business, Finance, Marketing, Computer Science, Engineering, or a related technical field, or equivalent practical experience.
• 3–7 years of hands-on experience with Pardot/Account Engagement and Sales Cloud required.
• Strong understanding of marketing automation, CRM workflows, and lead lifecycle strategies.
• Experience with data management, segmentation, reporting, and analytics.
• Excellent communication skills, both oral and written, for interaction with business users and management.
• Fluent English required.

Nice to have

• Experience with Cvent and/or other event/webinar tools.
• Certifications preferred: Salesforce Marketing Cloud Email Specialist / Consultant, Pardot Specialist / Consultant, Salesforce Administrator or Sales Cloud Consultant.

Culture & Benefits

• Unlimited PTO and flexible working options to balance work and home life.
• Comprehensive health insurance and parental leave.
• Employee Stock Option Plan.
• Home office allowance and professional development stipend.
• Peer recognition program.
• Inclusive and equitable workplace that values diverse perspectives.