Marketing Manager (Healthcare)

TL;DR

Marketing Manager (Healthcare): Creating and executing marketing strategies and campaigns to deepen customer penetration within the healthcare industry, with an accent on understanding IT decision-maker audiences and leading global marketing efforts. Focus on crafting strategic plans, developing compelling content, and optimizing performance across campaigns.

Location: This full-time role will be open to hybrid candidates based near our San Jose, CA and Irvine, CA offices as well as remote candidates in other offsite US locations.

Salary: $130,000–$220,000

Company

hirify.global is a company building innovative technology solutions with a hybrid/remote work culture.

What you will do

• Create marketing strategies and campaigns to deepen customer penetration within healthcare customers.
• Provide deep insights into target IT decision-maker buyer and influencer audiences for healthcare providers and systems.
• Develop foundational marketing materials including messaging, personas, competitive positioning, and customer journeys.
• Craft compelling marketing content and collateral such as white papers, datasheets, and digital assets.
• Develop impactful channel marketing programs for critical partners in collaboration with Sales.
• Monitor and analyze performance across campaigns to drive continuous improvement in marketing efforts.

Requirements

• Exceptional relevant B2B vertical marketing experience in the technology sector.
• Deep understanding of and experience marketing to IT decision-maker buyer audiences for healthcare providers and systems.
• Channel marketing experience.
• Ability to collaborate and influence across functions and groups.
• Ability to translate insights into impact, build plans, and execute high-impact ideas.
• Excellent writing, editing, presentation, public speaking skills, and strong analytical skills.
• Willingness to travel up to 15%.
• Bachelor’s degree preferred or equivalent industry experience.

Culture & Benefits

• Empower collaboration and foster play in a hybrid work environment.
• Ability to work from home from most locations as part of the hybrid model.
• Inclusive and diverse global company that values differences.
• Comprehensive and competitive benefits packages designed for flexibility.
• Culture that encourages individuals to achieve good physical, financial, emotional, intellectual, and social wellbeing.