Marketing Manager (SaaS)

TL;DR

Marketing Manager (SaaS): Developing and executing integrated demand generation strategies and campaigns to produce high-quality leads and expand the customer base with an accent on crafting targeted marketing programs to engage and nurture prospects. Focus on driving conversion and revenue growth through optimization of inbound and outbound programs.

Company

hirify.global is looking for a talented and enthusiastic individual to join their marketing team.

What you will do

• Develop and execute integrated campaigns targeting potential customers, including email marketing, content marketing, webinars, social media, and paid advertising.
• Improve the lead-to-customer conversion rate by refining messaging, inbound and outbound programs, and creative.
• Partner closely with sales, marketing, and operations to develop a coordinated content strategy and campaign execution.
• Build and manage relationships with third-party vendors and/or agency partners to drive additional lead generation opportunities.
• Communicate and report on KPIs and campaign performance, using data-driven insights to identify opportunities for optimization.
• Manage allocated marketing budget and identify resources to maximize lead generation performance.

Requirements

• Minimum of 5+ years of experience developing and executing successful demand generation marketing campaigns in B2B software/SaaS companies.
• Hands-on experience working across digital marketing disciplines, including email marketing, PPC, SEO, online advertising, and website optimization.
• Proficiency in marketing automation platforms, CRM systems, and analytics tools, such as Salesforce and Google Analytics.
• Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
• A succinct writer and clear communicator with the ability to create engaging content.
• An analytical mindset with the ability to generate and interpret data, and a passion for proving ROI.

Culture & Benefits

• Embrace and enjoy working in a fast-paced, action-oriented culture.
• Work under the umbrella of a larger supporting corporate parent (Idera, Inc.).
• Opportunity for flexibility around schedule and geographic location/work-from-home (WFH).