Senior Media Executive (Marketing)

TL;DR

Senior Media Executive (Marketing): Leading the development and execution of advanced digital media strategies to enhance the company's online presence, drive engagement, and achieve marketing goals, with an accent on digital campaigns across multiple channels and performance tracking. Focus on analyzing market trends, implementing SEO best practices, and providing data-driven recommendations to improve campaign effectiveness and ROI.

Location: Hybrid, in Beirut, Lebanon, with teams in the office around four days a week.

Company

hirify.global, a leading WPP Media brand, is a global media collective focused on delivering Good Growth for clients by creating meaningful connections with consumers through media strategies.

What you will do

• Develop and implement comprehensive digital media strategies, analyzing market trends and user data to inform data-driven decisions.
• Design, execute, and oversee end-to-end digital campaigns across multiple channels, including budget management and performance tracking.
• Develop and manage content calendars, collaborating with teams to create high-quality, engaging content.
• Plan and manage paid digital advertising campaigns (PPC, display, social media ads) and implement SEO/SEM best practices.
• Track, analyze, and report on key performance indicators (KPIs) for all digital media activities, providing insights and recommendations for improved effectiveness and ROI.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• Minimum 1 year of experience in digital media, marketing, or a related role.
• Proven experience with digital media platforms, content creation, and campaign management.
• Strong understanding of social media, SEO, SEM, and digital advertising strategies.
• Proficiency in digital marketing tools and analytics platforms (e.g., Google Analytics).
• Excellent communication, organizational, and analytical skills, with an ability to lead projects and meet deadlines.

Culture & Benefits

• Investment in employee growth and development within WPP Media and WPP networks.
• Access to employee resource groups and frequent in-office events showcasing team wins and thought leadership.
• Competitive medical, group retirement, vision, and dental insurance.
• Significant paid time off, preferential partner discounts, and employee mental health awareness days.
• Hybrid work approach with teams in the office around four days a week.