Senior CRM Marketing Automation Specialist (CDP)

TL;DR

Senior CRM Marketing Automation Specialist (CDP): Leading end-to-end CRM and marketing automation initiatives with an accent on designing and executing omnichannel customer journeys and on-site personalization. Focus on managing customer data within CDP platforms, analyzing customer behavior, and collaborating with IT/Development for smooth implementation.

Location: Hybrid (Warsaw, Poland - 3 days a week in office)

Company

hirify.global is a Warsaw-based furniture company redefining design, shopping, and experience with bespoke, made-to-order storage solutions crafted locally with cutting-edge technology and sustainable production.

What you will do

• Lead CRM and marketing automation initiatives end-to-end, from planning to analytics and insights.
• Design and execute omnichannel customer journeys tailored to products, lifecycle stages, and customer behaviors.
• Focus on on-site personalization, dynamic content, recommendations, and pop-ups.
• Manage and activate customer data within CDP platforms (Synerise / Bloomreach Engagement), including behavioral segmentation.
• Design communication to maintain customer engagement during long product lead times.
• Analyze customer behavior and translate insights into concrete use cases like cart recovery.
• Collaborate closely with IT/Development teams, understanding tracking scripts and APIs for smooth implementation.

Requirements

• 3+ years of hands-on experience with advanced Marketing Automation / CDP tools.
• 5+ years of general experience in CRM and customer lifecycle marketing within e-commerce.
• Ability to independently own CRM initiatives from concept to execution and optimization.
• Experience running campaigns and personalization directly on websites (web personalization).
• Strong analytical skills and ability to turn behavioral data into actionable scenarios.
• Fluency in Polish and English.
• Working from our Warsaw office 3 days a week is required.

Culture & Benefits

• One bonus day off every month.
• Comprehensive healthcare and Multisport card.
• Generous discount on all hirify.global products.
• Dog-friendly office.
• Real impact on sales strategy in a dynamic e-commerce environment.
• Opportunity to work with a modern, advanced technology stack and premium product.