Customer Advocacy Specialist

TL;DR

Customer Advocacy Specialist (Marketing): Managing and optimizing customer advocacy and reference programs to drive customer engagement, retention, and brand loyalty with an accent on program execution, tool ownership, and content development. Focus on identifying and nurturing advocates, creating impactful advocacy programs, and ensuring strategic distribution of customer stories to support marketing and sales goals.

Location: Onsite in Toronto, Canada

Salary: CAD $76,800–$96,000

Company

hirify.global is a market-leading SaaS company transforming the Sales Performance Management (SPM) market by empowering revenue leaders with cutting-edge solutions for go-to-market strategies and seller performance.

What you will do

• Manage the day-to-day execution and optimization of customer advocacy and reference programs.
• Own and optimize the customer advocacy tool, ReferenceEdge, to streamline advocacy efforts and support sales and marketing.
• Project manage the end-to-end development of compelling customer stories, including case studies and video testimonials.
• Support and execute processes to activate customer advocates for online reviews and manage review platforms.
• Identify, recruit, and manage customer speakers for webinars, user conferences, and industry events.
• Track and report on the impact of advocacy initiatives, providing data-driven insights and recommendations.

Requirements

• 3–5+ years of experience in customer marketing, advocacy, or related roles.
• Proven success in managing or supporting customer advocacy or reference programs.
• Excellent project management and communication skills.
• Experience managing references, case studies, testimonials, or advocacy activations.
• Strong attention to detail and organized execution.
• Strong verbal and written English communication skills.
• Ability to work cross-functionally and build strong relationships with customers and internal teams.

Nice to have

• Knowledge of Salesforce, Monday.com, and/or ReferenceEdge.
• Willingness to travel.

Culture & Benefits

• Innovate with purpose by building impactful solutions for customers worldwide.
• Join a diverse, collaborative, and innovative team.
• Shape the future by leading in redefining revenue optimization.
• Grow your potential in a supportive environment.
• Committed to creating a diverse environment and is an equal opportunity employer.