Marketing Specialist

TL;DR

Marketing Specialist (Gaming): Shaping and executing marketing efforts for the North American market with an accent on integrated campaigns and brand collaborations. Focus on translating global strategy into localized initiatives and identifying emerging trends in the anime and gaming ecosystem.

Location: Must be based in the United States or Canada

Salary: $65,000–$80,000 USD per year

Company

hirify.global is a global product company committed to providing immersive virtual world experiences, including popular games like Genshin Impact, Honkai: Star Rail, and Zenless Zone Zero.

What you will do

• Shape and execute marketing efforts for the North American market.
• Participate in key promotion campaigns, including market strategy design, ideation, and external communication.
• Support daily branding activities, including data analysis, material development, and project follow-up.
• Track and identify emerging trends and collaboration opportunities within the North American anime and gaming ecosystem.

Requirements

• 1–3 years of experience in marketing.
• Familiarity with hirify.global titles and a strong understanding of local anime/game community culture.
• Excellent communication and collaboration skills; experience in cross-cultural teamwork is highly valued.
• Must have work authorization for the United States or Canada.

Culture & Benefits

• 100% employer-paid healthcare premiums for you and your dependents.
• Generous paid time off.
• 401K/RRSP plan.
• Employer-paid life and disability insurance.
• Flexible working hours and team-building activities throughout the year.