Integrated Marketing Manager (Japan Market)

TL;DR

Integrated Marketing Manager (Japan Market): Leading Square's end-to-end integrated marketing strategy for the Japan market, translating company-level priorities into market-specific plans that drive brand growth and business outcomes. Focus on defining objectives, channel mix, media investment, creative excellence, and cross-functional alignment for maximum impact.

Location: Hybrid (Tokyo, Japan)

Company

hirify.global, Inc. builds technology to increase access to the global economy through brands like Square, Cash App, Afterpay, TIDAL, Bitkey, and Proto.

What you will do

• Own the integrated marketing strategy for Japan, defining objectives, priorities, channel mix, and success metrics.
• Lead end-to-end go-to-market planning and execution for major campaigns and launches.
• Act as the strategic authority on the Japanese market, translating insights into differentiated marketing strategies.
• Set the strategic direction for media investment in Japan, partnering with agencies for planning and buying.
• Guide and elevate creative excellence, working with internal and external creative partners.
• Act as a senior cross-functional leader, partnering with Sales, Product Marketing, Comms, and Global Marketing.

Requirements

• Fluency in Japanese and in English required.
• 5+ years of relevant marketing experience with increasing ownership of integrated or brand-led marketing programs.
• Proven experience owning market-level or portfolio-level integrated marketing strategy.
• Deep experience developing and leading go-to-market strategies in Japan, with a strong understanding of local audiences and culture.
• Ability to operate autonomously in ambiguous problem spaces and make high-quality strategic decisions.
• Extensive experience partnering with creative and media agencies at a senior level.

Culture & Benefits

• Employee benefits include remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning.
• Committed to an inclusive interview experience, with reasonable accommodations for disabled applicants.
• Uses automated AI tools for job application evaluation, complying with local regulations and privacy laws.
• Empowering employees to do their best work while building the life they want.