Product Marketing Manager (HR Software)

TL;DR

Product Marketing Manager (HR Software): Planning and executing key go-to-market and launch initiatives to drive business success with an accent on clearly articulating the value proposition, messaging, and competitive positioning. Focus on developing powerful sales pitches, compelling marketing content, and driving comprehensive go-to-market strategies for HR software products.

Location: Utah-based hybrid position, requiring some regular in-office days each week.

Company

hirify.global is building a people intelligence platform that transforms HR and sets people free to do great work, operating as a proven market leader in SaaS.

What you will do

• Drive comprehensive go-to-market strategies that tie to business objectives and lead to business growth.
• Conduct market and competitor analysis to uncover market potential and unique messaging opportunities.
• Define and refine product messaging and positioning to drive awareness and demand for products.
• Collaborate with Sales, Product Management, and Marketing teams to drive growth and customer success.
• Develop powerful and persuasive sales pitches and compelling assets for HR software products.
• Provide input on the product roadmap based on market feedback and trends.

Requirements

• Trained in Product Marketing or Product Management discipline.
• Bachelor’s degree in Business, Marketing, or a related field.
• 3+ years of Product Marketing experience under your belt.
• Experience with product marketing strategy and execution in high-tech companies, specifically around subscription and/or SaaS/Cloud business models.
• Experience with all aspects of product marketing including messaging, positioning, competitive research, packaging, content creation, and campaign execution.
• Experience with data-driven market research and analysis to inform strategy, prioritization, and messaging.
• Employment is contingent on passing both a background and credit check.

Nice to have

• Master’s degree preferred.
• Ability to thrive in a highly dynamic, flexible work environment.
• Passion for storytelling, with excellent written and verbal communications skills.
• Strong analytical skills, with demonstrated capabilities interpreting data and qualitative info.
• Demonstrable presentation skills that adapt to unique audience types.

Culture & Benefits

• A Great Company Culture recognized by multiple organizations.
• Comprehensive health, life, and disability insurance.
• Generous leave policies that include 4 weeks of vacation, 12 company holidays, parental leave, and volunteer time off.
• 401k plans with up to 6% company match.
• $2000 Paid-Paid Vacation bonus.
• EAP through Headspace.

Hiring process

• Our process utilizes AI as an assistant to efficiently process and analyze candidate data, with human oversight for all final decisions.
• All candidates that receive and accept employment offers are required to complete a background check before being hired.