Director, Strategic Field Marketing (SAP)

TL;DR

Director, Strategic Field Marketing (SAP): Defining and scaling hirify.global's SAP-aligned go-to-market marketing portfolio, with an accent on strategic SAP event strategy and execution, and leading regional field marketing initiatives. Focus on designing executive-ready experiences, driving pipeline influence, and establishing scalable SAP field marketing standards and playbooks.

Location: Hybrid in Raleigh, New York City, or London. Willingness to travel up to 25% required.

Salary: $190,000–$225,000 OTE (base + variables).

Company

hirify.global is an SAP company that pioneered the Digital Adoption Platform (DAP) to help businesses leverage technology and maximize digital assets.

What you will do

• Define and own end-to-end strategy and execution for high-impact SAP-aligned events and executive programs.
• Partner with SAP marketing leaders to align objectives, messaging, and execution models.
• Track success beyond attendance, including pipeline influence, deal progression, and account impact.
• Lead SAP-aligned regional field marketing initiatives and oversee campaign execution across events, ABM, and digital.
• Collaborate with Sales, Partner, and Customer Success leaders to align marketing investment to pipeline needs.
• Design, establish, and evolve reusable SAP field marketing standards and playbooks across regions and teams.

Requirements

• 8–10+ years of B2B marketing experience, with deep experience in field marketing, partner marketing, or strategic GTM roles in enterprise or SaaS.
• Proven ownership of complex, high-visibility marketing portfolios with measurable business impact.
• Demonstrated ability to operate in ambiguity, define structure, and build scalable playbooks.
• Strong strategic and analytical acumen, able to lead scenario planning and defend business cases.
• Experience influencing cross-functional stakeholders without formal authority.
• Exceptional written and verbal communication skills, including executive-level storytelling and presence.
• Experience working with or alongside SAP or a large enterprise ecosystem partner strongly preferred.
• Familiarity with Salesforce, marketing automation, ABM platforms, and event tools.
• Willingness to travel up to 25%, aligned to SAP events and regional business needs.

Culture & Benefits

• Hybrid work arrangement to combine remote work with essential onsite connections and collaborations.
• Supportive culture focused on celebrating uniqueness and creating space for community.
• Opportunities for professional development and continuous learning through a career compass offering.
• Wellness programs including quarterly reimbursements, daily BrightBreaks, and an annual Wellness Month.
• Health coverage options designed to support the well-being of a global workforce.
• Generous annual leave policy tailored to meet regional standards.
• RefreshMe Days offered throughout the year to strengthen commitment to work-life balance.
• Robust retirement contributions, with specific offerings available by region.