Social Strategy Lead (Lifestyle)

TL;DR

Social Strategy Lead (Lifestyle): Developing and executing cutting-edge social media and video strategies for a leading UK lifestyle brand with an accent on audience growth, engagement, and brand loyalty across all social platforms. Focus on creating viral video content, optimizing for social platforms, line managing a creative team, and translating data analytics into strategic recommendations.

Location: Hybrid, required to work from our London Bridge office for a minimum of 3 days a week.

Company

hirify.global is the biggest news brand in the UK, publishing hundreds of stories a day and reaching over 170m unique users digitally every month with news, entertainment, and sports coverage.

What you will do

• Lead the development and implementation of social video strategy for Fabulous & Features, aligning with wider brand goals and audience growth targets.
• Oversee the day-to-day video output of the Fabulous and Features teams, providing creative direction and feedback for optimized social content.
• Work closely with the commercial team to create content which fulfills business objectives.
• Line manage and mentor the Social Video Producer, providing daily direction, constructive feedback, and career development.
• Utilise data and analytics to monitor social content performance, providing regular reports and actionable insights.
• Monitor emerging social media trends, platform updates, and competitor activity, advising editorial, fashion, beauty, and production teams on best practices.

Requirements

• Significant experience in social media management, with a strong focus on video content strategy, preferably within the media, fashion, or lifestyle sectors.
• Deep understanding of how to grow and monetise an audience across major social platforms like TikTok, Instagram Reels, YouTube Shorts, and Facebook.
• Natural storyteller with a flair for creating shareable, culturally relevant content and a portfolio of high-performing social video.
• Proven experience in line managing or supervising junior creatives, with a track record of nurturing talent.
• Strong leadership, communication, and collaboration skills, with the ability to manage conflicting priorities.
• Comfortable with data and analytics, capable of translating performance metrics into clear, strategic recommendations.
• True enthusiasm for fashion, beauty, celebrity, and lifestyle content, with a finger on the pulse of what's trending.

Culture & Benefits

• Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks.
• Wide range of training available, plus full LinkedIn Learning access.
• Private medical insurance including coverage for pre-existing conditions.
• Discounted gym memberships, free ClassPass at Home, weekly virtual yoga classes.
• ‘Bikes for Work’ and ‘Electric Car’ scheme.
• Access to exclusive events and competitions with exciting brands.
• Access to wellbeing benefits such as EAP, physio/massage and counselling.
• Generous pension scheme with employer contributions of up to 5%.
• 30 days holiday, plus bank holidays and up to 4 volunteering days per year.
• Employee-led networks fostering community and diversity (African & Caribbean Network, Parents and Carers, LGBTQ+ group News Is Out, Next Gen).