Social Media Lead (Igaming)

TL;DR

Social Media Lead (Igaming): Driving social media strategy for Bauer Media's Scottish brands, shaping their online presence, and translating radio moments into digital content with an accent on audience growth and engagement. Focus on leading a team of content creators, managing talent, and collaborating with various teams to enhance brand presence across Facebook, Instagram, TikTok, and YouTube.

Location: Based in Glasgow or Edinburgh

Company

hirify.global is a media business focused on creating content that matters to millions of people across Europe.

What you will do

• Deliver the social media strategy for Superscoreboard, Clyde 1 and Forth 1.
• Identify opportunities to grow audiences and engagement across additional Scottish brands.
• Lead, mentor and manage a team of social content creators.
• Create, commissioning and approving attention‑grabbing social and video content.
• Manage and direct high‑profile talent in studio, on location and at events.
• Use analytics and platform insights to inform content decisions and strategy.

Requirements

• Proven experience as a senior social media producer or lead.
• Deep knowledge of Scottish audiences and culture.
• Strong experience growing reach, engagement and followers across Instagram, TikTok, Facebook and YouTube.
• Confidence creating and pitching big ideas and getting them over the line.
• Experience managing or mentoring junior team members.
• Expert knowledge of social media platforms, tools and analytics.

Nice to have

• Experience within Scottish football or sports content.
• Experience working in live broadcast or fast‑paced media environments.
• Proficiency in Adobe Photoshop for graphics and thumbnails.

Culture & Benefits

• 28 days holiday, bank holidays & 2 volunteer days to use.
• Access to internal training provider – Bauer Academy.
• Enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay.
• Opportunity for flexible working.