Manager, Paid Social

TL;DR

Manager, Paid Social: Leading and scaling paid social media programs across platforms like Meta and TikTok with an accent on growth, efficiency, and experimentation. Focus on driving scalable growth through continuous testing, budget optimization, and performance analysis.

Location: Boston, Massachusetts, United States (Hybrid work model)

Salary: $98,000–$157,000 USD

Company

hirify.global creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy.

What you will do

• Own all Social Performance Marketing execution, specifically focusing on Meta & TikTok.
• Drive scalable growth through continuous testing and optimization while maintaining efficiency targets (CAC, ROAS, LTV).
• Manage and optimize significant monthly budgets, identifying opportunities to reallocate spend.
• Lead bidding optimizations, targeting, and creative & landing page testing.
• Analyze performance trends, identify insights, and clearly communicate results.
• Maintain dashboards and reporting that track performance against KPIs.

Requirements

• 6+ years of experience in performance marketing, with deep expertise in Meta.
• Track record of managing & scaling high-budget in-house media programs with measurable ROI.
• Advanced knowledge of Meta’s ad platform, bidding strategies, attribution models, and audience segmentation.
• Strong analytical skills with the ability to interpret data and turn insights into action.
• Excellent communication skills with the ability to influence stakeholders at all levels.

Culture & Benefits

• Provides competitive compensation and benefits programs, including cash compensation, benefits, and equity.
• Embraces a hybrid work model that fosters in-person collaboration while valuing individual needs.
• Committed to diversity, equity, and inclusion, creating equitable opportunities for all.
• Encourages learning new AI tools to empower employees to build faster and with higher quality.
• Offers various benefits detailed on the company careers page.

Hiring process

• The hiring process aims to get to know candidates.
• AI tools support recruiters and interviewers for tasks like note-taking and summarization.
• All hiring decisions are made by people.