Director, Performance Marketing and Ad Tech

TL;DR

Director, Performance Marketing and Ad Tech: Leading and optimizing digital media and ad technology strategy for online casino and sports betting brands with an accent on programmatic media buying, user acquisition, and retention across various channels. Focus on shaping ad tech and attribution infrastructure, ensuring data accuracy, and driving measurable performance through data-driven optimization in a regulated industry.

Location: Remote (US). Open to candidates across the U.S. (except California, Washington, Maryland, and New York).

Salary: $120,000 - $200,000 USD

Company

hirify.global is a market leader in online casino and sports betting, operating real-money gaming brands like BetRivers.com and PlaySugarHouse.com, focused on integrated player experiences.

What you will do

• Oversee paid media performance marketing efforts across display, video, mobile, and social channels.
• Develop and execute strategies for user acquisition and retention through DSPs, Social Media channels, and Ad Networks.
• Own the ad tech and attribution infrastructure, ensuring proper configuration of AppsFlyer, GA4, and related tracking tools.
• Partner with analytics and data engineering teams to ensure accurate data flow and a strong understanding of cross-platform attribution.
• Lead or directly execute DSP-based ad buys, optimizing ad network performance across various channels.
• Deliver regular executive updates and quarterly business reviews, highlighting channel insights and growth opportunities.

Requirements

• Bachelor’s degree.
• 10+ years of experience in digital marketing, with at least 4 years in performance marketing or programmatic media buying.
• Hands-on experience with DSPs (DV360, The Trade Desk, Adelphic/Viant, AppNexus/Xandr) and ad network management.
• Expertise in mobile app marketing, attribution, and deep linking technologies (AppsFlyer, Branch, or Adjust).
• Strong understanding of Web2App conversion flows, smart banners, and MMP OneLink configurations, including CAPI and SKAN 4.0 frameworks.
• Able to travel occasionally both domestically and internationally.

Nice to have

• Experience in gaming, entertainment, or regulated industries.
• Proficiency with BI and visualization tools (Looker, Tableau, Power BI).
• Experience leading small, agile teams of media specialists or analysts.

Culture & Benefits

• Discretionary annual company bonus.
• 401(k) plan with 100% company match on the first 4%.
• Comprehensive medical coverage (HSA & FSA plans), dental, and vision insurance.
• Paid Time Off and Employee Assistance Program (EAP).
• People-oriented environment with autonomy, creativity, and focus on personal and professional growth.