B2B Marketing Lead (SaaS)

TL;DR

B2B Marketing Lead (SaaS): Developing and executing comprehensive product marketing strategies for the B2B segment to drive direct revenue and generate high-quality leads. Focus on creating go-to-market plans, optimizing pricing models, and ensuring effective sales enablement.

Location: Onsite in Barcelona, Geneva, Prague, Vilnius, Skopje, or Zurich

Company

hirify.global was founded in 2014 by scientists from CERN, building privacy-focused products like hirify.global Mail, hirify.global VPN, hirify.global Calendar, and hirify.global Drive, serving over 70 million accounts globally.

What you will do

• Develop and execute a comprehensive B2B product marketing strategy, including target markets, buyer personas, and positioning.
• Collaborate with cross-functional teams on go-to-market plans for new products and features.
• Determine competitive pricing and packaging strategies to optimize adoption and revenue.
• Design and implement lead generation programs across various marketing channels.
• Allocate and optimize marketing budget for maximum ROI.
• Partner with Sales to develop collateral, presentations, and training materials.
• Conduct market research and competitive analysis to identify trends and drive innovation.

Requirements

• Proven experience as a Product Marketing Manager or similar role in the B2B SaaS industry.
• In-depth knowledge of B2B marketing strategies, lead generation, and demand generation.
• Strong analytical skills for data-driven decision-making and performance measurement.
• Excellent communication and presentation skills, articulating complex ideas to diverse audiences.
• Ability to collaborate effectively with cross-functional teams and manage multiple stakeholders.
• Strong project management skills, including prioritization, deadlines, and budget management.
• Excellent command of both spoken and written English.
• Bachelor's degree in Marketing, Business, or a related field.

Culture & Benefits

• Be part of a community-driven movement for online freedom, with open-source services and community contributions.
• Work with a diverse, collaborative team from top academic institutions worldwide.
• Join a strong brand recognized for online security and privacy.
• Opportunities for career and educational growth within a fast-growing startup.
• Culture that values opinion and encourages sharing ideas.
• Benefits include support for vacation, parental leave, learning and development, equity, flexible working hours, and company events.