Marketing Manager (Luxury E-commerce)

TL;DR

Marketing Manager (Luxury E-commerce): Owning B2C and B2B marketing for Hong Kong and Australia, collaborating with global and local teams to drive demand and partner growth. Focus on developing local marketing calendars, managing paid media campaigns, ensuring localization quality, and executing local campaigns and events.

Location: Permanent employee, Full-time in Hong Kong. Valid work authorization in Hong Kong required.

Company

hirify.global is the world’s leading online marketplace for luxury watches, connecting buyers and sellers from around the globe.

What you will do

• Grow B2C demand and customer lifetime value through paid media and localized campaigns.
• Scale partner acquisition, activation, and retention in Hong Kong and Australia using a B2B-led approach.
• Build and codify 0-1 marketing processes and repeatable operations.
• Partner with central teams to run paid media campaigns (e.g., Google/Meta) and optimize for CAC and ROAS.
• Own CRM localization quality and deliver localized campaigns as needed.
• Plan and execute local campaigns, events, and trade marketing initiatives.

Requirements

• 5+ years of marketing experience, including B2B growth/enablement and B2C paid marketing operations or agency management.
• 3+ years of hands-on experience in localization, with a strong focus on quality and execution.
• Knowledge of the Hong Kong and Australia markets, including regulations, payments/tax, and media landscape.
• Experience with lifecycle and CRM operations (e.g., Braze or similar platforms).
• Data-driven mindset with experience using insights to inform decisions.
• Languages: Business-level English, Cantonese, and Mandarin, with Simplified & Traditional Chinese writing skills required.

Nice to have

• Japanese language skills for internal collaboration.
• Experience in luxury, watches, or marketplace platforms.
• Familiarity with tools such as GA4, Looker, Qlik, Asana, Jira, and Canva.
• Experience with vendor management (selection through SLA management).
• Event planning and on-site execution experience.

Culture & Benefits

• Dynamic company culture with flat hierarchies and strong team spirit.
• Fast-growing environment that encourages pushing beyond limits.
• Inspiring and attractive work environment with opportunities to actively shape the future.