CRM Executive (Fintech)

TL;DR

CRM Executive (Fintech): Developing and executing data-driven communications across multiple channels to drive client conversion, retention, and growth with an accent on personalized client experiences and lifecycle management. Focus on leveraging platforms like Braze and Salesforce Marketing Cloud to build best-in-class CRM programs and ensure compliance with Australian regulatory requirements.

Location: Hybrid (Melbourne, Australia) with 3 days in the office. Must adhere to Australian regulatory requirements.

Company

hirify.global is a publicly-traded FTSE250 FinTech company running mobile, web, and desktop platforms that help clients trade stocks, shares, leveraged products, futures, options, and crypto.

What you will do

• Plan, build, and execute data-driven campaigns across email, SMS, push, and in-app to drive conversion, onboarding, retention, engagement, and reactivation.
• Leverage IG customer segmentation to deliver personalised campaign journeys based on data, behaviour, product usage, and risk profiles.
• Track, analyse, and report on CRM campaign performance, generating insights to continuously test, learn, and improve effectiveness.
• Ensure all CRM activity adheres to Australian regulatory requirements (Spam Act, Privacy Act, ASIC guidelines) and maintain appropriate consent and audit trails.
• Support Marketing, Product, Trading, and Compliance teams by executing promotional and essential CRM campaigns.
• Coordinate campaign scheduling and stay current on CRM trends, technologies, and regulatory changes in the Australian fintech landscape.

Requirements

• 1-2 years' experience in CRM, marketing automation, lifecycle marketing, or related digital marketing roles, ideally with exposure to financial services or fintech.
• Working knowledge of customer engagement platforms like Braze (preferred) or Salesforce Marketing Cloud.
• Foundational technical skills in HTML and SQL for campaign development.
• Experience supporting multi-channel CRM campaigns focused on acquisition, retention, or engagement outcomes.
• Understanding of key CRM engagement metrics and willingness to learn testing methodologies.
• Awareness of subscription management and preference centres, with understanding of Australian privacy and anti-spam legislation requirements.
• Analytical approach with the ability to interpret customer data and contribute insights to CRM strategy.
• Strong communication and collaborative mindset for working with technical and non-technical stakeholders.

Nice to have

• Exposure to regulated industries or an interest in learning about compliance frameworks, including ASIC requirements.
• Familiarity with other Martech and reporting tools such as Google Analytics or Tableau.
• Interest in financial markets and trading products (shares, CFDs, forex, crypto).
• Experience working in collaborative team environments with stakeholders across different functions or locations.

Culture & Benefits

• Hybrid working model with 3 days in the office, balancing collaboration and connection.
• Tailored development programs, mentoring opportunities, and clear career progression.
• Flexible working hours and extra time off for volunteering and community work.
• Private Health Allowance (AUD130/month) and Gym/Fitness reimbursement (AUD45/month).
• All employee share purchase plan with company match.
• Life and disability insurance (with default superannuation provider).
• A day off for your Birthday and 2 days paid volunteering leave.
• Access to an employee assistance program (EAP).