Field Marketing Manager

TL;DR

Field Marketing Manager (SaaS): Owning and executing regional field and integrated marketing programs across ANZ and APAC, driving brand awareness, pipeline, and revenue growth. Focus on localizing global campaigns, identifying new regional opportunities, and building a passionate regional customer community.

Location: This role requires travel across ANZ and APAC (up to 25%). The first marketing hire will be based in Australia, leading regional marketing strategy across Australia and APAC.

Company

hirify.global is an intelligent workflow platform founded in 2018, applying AI, automation, and integration to power critical workflows for diverse customers from startups to public companies.

What you will do

• Own the end-to-end field and regional marketing strategy across Australia and APAC.
• Build and execute high-impact programs (events, digital campaigns, webinars, partner marketing) to drive pipeline and revenue.
• Act as the primary marketing partner to regional Sales and SDR leaders.
• Localise global campaigns to resonate with regional buyers, markets, and stages of maturity.
• Identify new regional opportunities through events, partnerships, sponsorships, and creative activations.
• Lead stand-out field and digital experiences, from executive roundtables and roadshows to workshops and community user groups.
• Manage the regional marketing calendar and budget, measuring pipeline influence, ROI, and revenue impact.
• Collaborate with global content, product, and brand teams to bring compelling stories to market in APAC.

Requirements

• 7+ years of experience in B2B marketing, ideally within SaaS or technology, with a strong focus on field, regional, or international marketing.
• Proven experience owning marketing programs across ANZ, with an understanding of how to tailor strategies across diverse markets and cultures.
• Demonstrated success delivering integrated marketing programs and events that drive awareness, demand, and measurable pipeline impact.
• Strong experience partnering closely with Sales, SDR, Partnerships, and cross-functional marketing teams.
• Ability to localise global campaigns effectively while maintaining brand consistency and messaging integrity.
• Data-driven and commercially minded, with confidence measuring impact, optimising performance, and communicating results to senior stakeholders.
• Excellent project management and organisational skills, with the ability to manage multiple initiatives across regions and time zones.
• Strong written and verbal communication skills.
• Willingness to travel across ANZ and APAC for key events and field initiatives as needed (up to 25%).

Culture & Benefits

• Fostering a company culture that nurtures individual curiosity, growth, and integrity.
• Committed to delivering exceptional customer experiences.
• Driven by values of Simplicity, Speed, and Soundness.
• Big believers in learning and growth.
• Valuing a variety of experience, perspectives, and voices.