Staff Business Analyst, AI-Enabled Commerce (AI)

TL;DR

Staff Business Analyst (AI): Leading complex business analysis for global, high-impact AI / ML initiatives across digital commerce, personalization, subscriptions, and publishing operations with an accent on translating commercial objectives into actionable business requirements with measurable outcomes. Focus on partnering with data analytics teams to define, execute and evaluate experiments around personalization, revenue growth, and operational improvements.

Location: Will require regular onsite work at our San Mateo campus (1-2 times per week)

Salary: $178,100—$267,100 USD

Company

PlayStation is a global leader in entertainment producing The PlayStation family of products and services.

What you will do

• Lead complex business analysis for global, high-impact AI / ML initiatives across digital commerce, personalization, subscriptions, and publishing operations.
• Translate complex commercial objectives into actionable business requirements with measurable outcomes.
• Partner with product, engineering, and data science teams to ensure product requirements meet the needs of the business.
• Influence senior stakeholders through structured problem framing, financial reasoning, and data-informed recommendations.
• Partner with data analytics teams to define, execute and evaluate experiments around personalization, revenue growth, and operational improvements.
• Map business processes and guide the organization in process improvement and automation to deliver operational efficiencies.

Requirements

• 8+ years of experience in Business Analysis within digital commerce, subscriptions or retail businesses.
• Decompose vague business problems into structured analytical questions and clear business requirements.
• Partner with product, engineering and data science teams to design and deliver commerce and tooling solutions.
• Define decision logic before proposing solutions.
• Challenge assumptions and build arguments using data and financial reasoning.
• Strong experience working alongside data science / machine learning teams, including defining requirements for AI / ML enabled solutions, evaluating model applicability and limitations, and translating model outputs into business decisions.

Nice to have

• Experience with personalization, next best action frameworks, or decision automation.
• Familiarity with AI governance, ethics, and responsible data practices.
• Experience operating in global, cross-functional environments.

Culture & Benefits

• Eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products.
• Eligible for a bonus package.
• Striving to create an inclusive environment, empower employees and embrace diversity.