Data Strategy Manager

TL;DR

Data Strategy Manager: Leading data-led audience and bidding strategy for a major telco client, focused on transforming marketing through innovative data orchestration and technology. Focus on driving growth through digital media acceleration projects, cross-functional collaboration on data products, and championing data strategy testing.

Location: London, United Kingdom. This is a UK based role and requires individuals to have the right to work in this location. Teams are in the office around four days a week (hybrid).

Company

hirify.global is WPP’s global media collective, and Choreograph is its global data products and technology company, building an AI-enabled media and data platform.

What you will do

• Lead data-led audience and bidding strategy for paid media campaigns, providing test and strategy recommendations.
• Manage the Audience Pack, ensuring it is the authoritative source for campaign audience utilization.
• Drive digital media acceleration projects, acting as a key stakeholder.
• Support the integration of client data into WPP's proprietary tools for various use-cases.
• Collaborate cross-functionally to identify and deliver technology-driven growth opportunities.
• Champion data strategies testing, establishing methodologies and creating client-facing case studies.

Requirements

• Deep interest in Media & Technology, with an understanding of data products and trends in the advertising industry.
• Exceptional communication, presentation, and relationship-building skills.
• Agency-side experience in a data-led role (Data & Tech, Planning, or Activation) with a strong focus on audience-based buying and data management.
• Strong analytical skills to analyze raw data, draw conclusions, and develop actionable recommendations.
• Understanding of privacy-first media principles.

Culture & Benefits

• Hybrid work approach, with teams in the office around four days a week.
• Access to global hirify.global & WPP networks for growth and learning.
• Employee resource groups and frequent in-office events.
• Competitive medical, group retirement plans, vision, and dental insurance.
• Significant paid time off and employee mental health awareness days.
• Commitment to fostering a culture of respect and equal opportunities.