Digital Analyst

TL;DR

Digital Analyst (GA4): Acts as the in-house expert on GA4, championing data quality, actionable insights, and performance analysis across web journeys. Focus on maintaining tracking infrastructure, mapping user behaviour, and delivering insights that drive smarter decisions and commercial success.

Location: Hybrid (3 days on-site, 2 from home)

Salary: £45,000 – £50,000

Company

A thriving hospitality organisation undergoing significant digital transformation, where insights power real business outcomes.

What you will do

• Own and evolve the GA4 tracking strategy to reflect business needs.
• Analyse full user journeys to highlight friction points and growth opportunities.
• Create custom dashboards and reports for a wide range of stakeholders.
• Maintain robust Google Tag Manager setups and resolve tracking issues.
• Collaborate with digital content, CRO, SEO, and campaign teams to align insights.

Requirements

• Deep experience in GA4, including custom events and funnel analysis.
• Hands-on GTM knowledge and understanding of tag governance.
• Strong communicator with the ability to distil complex data into clear insights.
• Background in digital analytics within a medium or large organisation.
• Knowledge of GDPR-compliant tracking and data layer specs.

Culture & Benefits

• £45,000 – £50,000 salary + excellent benefits.
• 25 days’ holiday + extra discount on UK staycations for you, family, and friends.
• Hybrid working – 3 days a week in modern HQ with free parking.
• On-site perks: subsidised restaurant, discounted retail, VIP access to O2 box.
• Access to pension scheme and other retail & entertainment discounts.