Brand & GTM Analytics Manager

TL;DR

Brand & GTM Analytics Manager (Marketing/Data Analytics): Shaping the strategy behind how marketing drives customer growth by developing frameworks for measuring brand marketing efforts and leading geo-based marketing initiatives with an accent on unifying top-of-funnel measurement, assessing effectiveness, and integrating brand channels into core reporting infrastructure. Focus on translating complex data into compelling narratives to influence senior leadership decisions and building automated reporting for ongoing performance reviews.

Location: Cash App operates globally, offering remote work from countries where it operates. However, compensation is structured based on US geographic zones (A, B, C, D).

Salary: $135,200—$202,800 USD (Zone A, highest US band)

Company

hirify.global builds technology to increase access to the global economy through various brands like Square, Cash App, Afterpay, TIDAL, Bitkey, and Proto, focusing on financial services, payments, and crypto.

What you will do

• Develop and own the framework for measuring top-of-funnel brand marketing efforts at scale.
• Lead a centralized strategy and roadmap for geo-based marketing initiatives.
• Analyze brand and GTM initiatives alongside customer adoption and engagement trends to assess effectiveness.
• Translate complex data into compelling narratives that influence senior leadership decisions.
• Partner with Data Science and Data Engineering to integrate top-of-funnel brand channels into core measurement and reporting infrastructure.
• Design and build automated reporting for brand channels and target geographies.

Requirements

• Minimum of 5+ years of related experience.
• Deep understanding of how top-of-funnel brand marketing drives performance and connects to lower-funnel efforts.
• Experience building and scaling measurement programs for top-of-funnel brand channels and/or geo-based marketing initiatives.
• Ability to evaluate and recommend the right measurement approach (e.g., brand lift studies, geo-based experimentation).
• Demonstrated ability to work across diverse partners and synthesize priorities into horizontal strategic roadmaps.
• Proficiency in SQL and experience with data visualization tools such as Tableau, Mode, or Looker.

Nice to have

• Familiarity with network effects, how they influence growth potential, and how marketing and GTM strategies can leverage them.

Culture & Benefits

• Globally distributed team with remote and office locations.
• Culture geared toward innovation, collaboration, and impact.
• Commitment to an inclusive workplace and equal opportunity.
• Flexible time off, medical insurance, and retirement savings plans.
• Modern family planning benefits.

Hiring process

• May use automated AI tools to evaluate job applications for efficiency and consistency, complying with local regulations.