Product Marketing Analyst

TL;DR

Product Marketing Analyst (Self-discovery app): Analyzing user behavior and product performance to improve the product and validate hypotheses through A/B testing. Focus on building predictive models for user behavior and creating informative dashboards for product and marketing teams.

Company

hirify.global is a company developing a self-discovery app that helps users explore and analyze their personality, intelligence, relationships, and career strengths through engaging tests.

What you will do

• Analyze user behavior and product performance.
• Generate hypotheses to improve the product using analytical tools and data.
• Validate hypotheses through A/B testing.
• Build predictive models for user behavior and key business metrics.
• Create informative dashboards for product and marketing teams.
• Present research results in a clear format.

Requirements

• Analytical thinking and a passion for working with data.
• Ability to interpret numerical metrics in a business context.
• Experience using SQL for data extraction and analysis.
• Understanding of fundamental statistical methods and concepts.
• Experience with data visualization tools (Tableau, Looker, Power BI).
• English: B2+

Nice to have

• Entrepreneurship experience
• Degree from a top university (e.g., UKU, KSE, NaUKMA, KNU, KPI)
• Interest in human psychology

Culture & Benefits

• Remote work format.